Geoff Louw, a graphic artist who spent many years in ad agencies, where he was an Illustrator, cartoonist, storyboard artist, Graphic Designer, Art Director, Creative Director and Creative Consultant, and where he managed to win many awards. He is now an internet-based freelance designer. Services include Animal Cartoons, Business Logo Design and Airbrush Art; as well as Page layout, Brochure, advertising campaigns and annual reports.
- brochures, logos, business cards, page layout, signs, annual reports, posters etc
Below The Line campaign for a de-sign studio. The existing logo device was the blue dalmation - I had to come up with visuals and words to promote the business, as well as doing the design, page layout and pre-press production.
"ABOVE THE LINE (ATL) is an advertising technique using specific channels to promote products, services, etc.
Newspaper Ads
Here's a small selection of above the line newspaper and magazine ads that I did while working in advertising agencies. The agencies involved were Partnership / FCB (later Publicis Johannesburg), Ogilvy Mauritius / Maurice Publicite, and Saatchi & Saatchi Mauritius
Website Design
Example of a tourism web site design for a backpackers lodge on South Africa's Wild Coast. It deals with the youth market and the intention was that the graphics give an impression of fun.
The project included detailed keyword research and search engine optimisation (at time of writing, the site has #1 and top 3 page Google rankings for many search terms). It also has a downloadable pdf brochure and map of South Africa, lessening the lodge's reliance on word-of-mouth.
Flash Websites And Animations
Flash sites are nicer graphically, but at the moment don't do to well on search engines. Trade show displays and exhibition graphics.
Illustrators Portfolios, Animal Cartoonists and Airbrush Cartoons
Enjoyed drawing since I was a kid, actually it's about all I did when I was growing up.
I started my career drawing storyboards for TV commercials at J Walter Thompson in Johannesburg, and when I moved on to Art Direction, I carried on doing all my own stuff
Photo Restoration and Digital Image Manipulation
Thanks to digital technology, some amazing things can be done to images, although photo-retouching usually isn't noticed. Usually it's about making bad pictures seem natural, and about 80% of the images we see are manipulated in some way, whether it's a simple colour correction, comp, restoration or spectacular special effects.