No one likes to be kept waiting especially Google, and as such if you are trying to cater to clients or customers a top priority needs to be ensuring that you don’t keep them waiting any longer than they absolutely have to. That’s true whether you’re talking about service in person or online. Your site load time also impacts your ranking in Google search results specially since the latest algorithm updates.
It’s no exaggeration to say that Google is the White Pages of the new millennium, if anything this might be an understatement because of how often people turn to Google for all sorts of information. If your company can’t be found on Google then you have a serious issue, but fortunately it’s a problem that can be solved rather easily.
Respect and trust are one of the most precious resources available. It takes a lifetime to build up the trust of your friends, peers and customers but it only takes one or two poor decisions to destroy everything you’ve worked so hard to build.
No matter what part of your business you are thinking about trust should be in your mind.