5 Digital Marketing Trends in 2019
As the most powerful tool in the world of marketing right now, digital marketing can no longer be ignored. A well planned and properly executed digital marketing strategy can be the difference between success and failure for companies around the world. It allows businesses to generate more demand for their goods and services, thereby leading to increased sales and profitability in the long term.
You need to understand that digital marketing has changed the whole way marketing works. The larger corporations and small to mid-sized businesses are on a more level playing field now due to the digital marketing platforms. Marketing still essentially focuses on the same thing but the approach has changed significantly over the past several years.
If you don’t want your business to get left behind, it is important to keep yourself updated with everything that’s happening in the dynamic landscape of digital marketing. Here are the top digital marketing trends in 2019 that you need to be aware of.
1. Instagram Is Vital For The Younger Demographic
Facebook will be relieved with the fact that they bought Instagram early on and no longer have to worry about competition. One of the digital marketing trends in 2019 that you need to be aware of is the rising popularity of this platform. This image and video content based social media platform has made life easier for users to share videos and photographs from their phones.
Considering the fact that people use their phones to access the internet more than they use desktops or laptops, this is an amazing opportunity for marketers. According to Tech Crunch’s statistics, Instagram’s active monthly users have surpassed 1 billion users. That is 200 million more than the active monthly users back in September of 2018. Much of this 1 billion is the under 30 demographic, the future.
For marketers looking to capture the long term market through social media, this digital marketing trend for 2019 clearly dictates that they need to leverage the popularity of Instagram.
2. Chatbots Will Lead The Way
Another growing digital marketing trend in 2019 is the use of chatbots. Chatbots are a specialized form of software that acts as Artificial Intelligence-powered concierges who communicate with customers. They help customers address their concerns. These chatbots interact with humans in a natural way, imitating how humans do through chat windows.
Chatbots are already quite popular. They serve a number of purposes. Everything from providing basic weather reports to even automating customer support functions. Earlier, chatbots could only cater to basic customer support functions but the advanced sophistication of the software enables it to cater to a lot of customer support concerns. This is one of the most important digital marketing trends in 2019 that you should know about.
3. Voice Recognition Is Gaining More Preference
Thanks to the likes of artificial intelligence-based personal assistants like Alexa and Siri along with the whole host of smart devices they operate on, verbal interaction is increasing. People prefer talking verbally as a better way of interacting as compared to typing. With voice recognition technology advancing, one of the digital marketing trends in 2019 to watch out for is an increase in voice recognition usage.
People are more likely to vocally place their search queries. Conducting a voice-based search is vastly different from a text-based search. Text-based queries rely more on the keywords mentioned for the results while voice search queries are more conversational. This means voice searches are likely to produce more specific results based on the user’s preference.
This is an area of SEO that will require some adaptation on the marketers’ part but it will be a vital factor. Based on this digital marketing trend in 2019, marketers should focus on optimizing the content and meta details for speech-based queries. The content is supposed to read better rather than the dry text-based style. Content will become more conversational to adapt to this trend.
4. Video Marketing Is Key
One digital marketing trend in 2019 that you cannot ignore is video marketing. People engage more with video content on Facebook than any other kind of content. Instagram’s introduction of IGTV and Instagram stories along with the ability to post videos has also created an upswing in the popularity of video content.
Keeping this digital marketing trend for 2019 in mind, you cannot forget about YouTube. It is the single most popular video platform, which gets billions of content views in a day. A lot of the content on YouTube actually serves digital marketing purposes.
Video marketing can provide an effective return on investment. It enables you to convey a lot of information about your brand’s personality in a more engaging manner. To keep up with this trend, make sure that you stick to the fundamentals of excellent video production. It takes a lot of time, effort and money but it pays off well in the long run.
5. Facebook Has Very Likely Reached Its Peak
Facebook has potentially reached its peak when it comes to popularity as a commonly used social media platform. Make no mistake, Facebook still holds its position as the top social media platform in the world. It is just that the growth rate of active monthly users has started to decline.
However, statistics indicate that Facebook still presents immense marketing opportunities to businesses. According to Forbes, 41 percent of Facebook users are over the age of 65. This effectively means that Instagram presents a better opportunity to target younger people while Facebook is great for targeting senior citizens.
It is very clear that the digital marketing trends in 2019 show a lot of change in the marketing approach from a few years ago but that is the beauty of it. Digital marketing trends keep on evolving and they favor those who are willing to keep up with change. Leverage these digital marketing trends in 2019 for continued success in your marketing efforts.
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