Part of a businesses’ social media is using it to create connections with your audience, and expand that audience. You want to build up trust so that people can go back to your website and know they can trust what they find. However, if you are only updating your social media and not your website, you could be causing a problem. People expect continuity, so if you aren’t providing this, you may be missing out on some of the potential customers who have come to your website from your social media accounts.
Match What Your Customers See
The first way of ensuring continuity between your social media and your website is to give them a similar look. Now, there is only so much you can do to give your social media your own look, but there are some things to help your different accounts mirror your website. Use your logo as your picture for your social media accounts, and use the same background color or picture as the background of your social media accounts. That way, when customers go from your social media account to your website, they see something familiar.
Use the Same Tone on Both
This is where a lot of businesses struggle. You want to be personable on your social media, and engage your audience. This is an important aspect of social media marketing. However, you need to match the tone of your website as well. If your website is very technical and professional, you want to avoid being overly casual on your social media accounts. This continuity is important when it comes to getting your audience’s attention, and keeping it. Be personable, but make sure to sound like your brand at the same time, if you want customers to feel trusting and stay that way.
Make Sure to Follow Through
If you have an event planned and you talk about it on your website, make sure to talk about it on your social media as well. Then, make sure you follow through with what you say you will do. If you make claims to hand out specific items at an event, don’t forget them at home. For times where you promise something to your social media followers, make sure you do what you promised. These things may be second thoughts to you, but they can make a huge impact on your relationships with followers. Simply forgetting what may seem like no big deal to you can hamper your attempts to earn trust with your followers in no time.
Link Back to Your Website When It Applies
Use your social media wisely. If you are talking about politics, ignore your website. Don’t just shove a link in there for the sake of having a link. However, if you are talking about a service that you can help with, tell people. Don’t be afraid to put yourself out there in a helpful way, but only do it when it really applies. Explain how you can help with a specific need that one of your followers has, then add in a link to show how. This not only promotes your website, but also helps people understand that you know what you are talking about. When done conversationally instead of just promotionally, this can really help bring up the trust your followers have with you.
If you want help meshing your social media accounts and your website, turn to the Huntsville social media and web design experts. Let them show you the benefits of having a cohesive appearance when it comes to building up trust, and increasing your audience. Stand out from the rest by giving your followers and visitors what they want and deserve.
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