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How to Boost Ranking of Your Shopify Store through SEO?

Mar 30, 2021 | e-commerce, Web Design | 0 comments

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Shopify is one of the most used ecommerce platforms on the internet. The software’s popularity can be traced back to its user-friendly interface. You can easily set up an online store with just a few clicks of the mouse. The best thing about the online platform is that you can customize and create a unique ecommerce website in a matter of hours.

With Shopify, you can create an online store that reflects your style and preferences. The platform allows you to organize online products, accept credit card payments, and do much more with just a few clicks of the button.

But what about search engine optimization (SEO)? Can you rank your Shopify store high on the Google search page? What are the secrets to Shopify SEO?

Shopify SEO: What You Should Know

Shopify has one of the best out-of-the-box options to optimize your website for search engine ranking. You can read the official Shopify SEO website to know how it is done. Plus, Shopify websites are mobile-friendly.

Your Shopify website will display without issues on a mobile screen. And since Google has started to focus on a mobile-first indexing approach, your website has the potential to appear high in the search engine results page.

Here are some tips from our Huntsville SEO experts to rank your Shopify website high on the search engine results page.

Register Your Website

The first tip to rank your Shopify website is to register your store to search engines. Since Google and Bing are the two most popular search engines, you should consider registering your site with Google Search Console and Bing Webmaster Tools.

An important thing to remember when registering your site with the search engines is to register both the www and non-www domain names.  For instance, if your Shopify website address is www.shoesale.com, you should register both www.shoesale.com and shoesale.com.

Use Relevant Keywords

Keywords are the core part of the SEO. You must add keywords when writing a description of the products.

Think about the terms online users will be using when searching for products online. For example, if a user is looking for Nike shoes, he will type affordable Nike shoes or premium Nike shoes. The person may also write in a specific model of the shoe. You should add the key terms in three main places in Shopify:

  • Title
  • Description
  • Alt tags

Huntsville SEO experts also suggest other strategies to discover relevant keywords related to your products. You can use online tools such as Google Keyword Planner and Wordstream.

Create Unique Title and Description

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Make sure that you create a unique title and description for every product. The title tag and the description tags should include relevant keywords that relate to the product. The unique metadata will allow search engines to know about the product or services. This will help with the search engine ranking of the products and services.

Make sure that you follow all the best SEO practices when filling in the title and description. The page title should be about 60 characters while the description should be 160 characters. You can change the titles and description of the Shopify store by going to Online Store and Preferences.

Contact IG Webs for professional Shopify SEO. We can help you rank your ecommerce website high in search engine rankings through effective SEO strategies.

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