How to Select a Website Platform for Your Business?

Jan 8, 2020 | 0 comments

Huntsville Web Design

Selecting the right website platform is not a cakewalk. You need to consider several factors when selecting a web platform for Huntsville custom websites. Choosing a platform is difficult due to the fact there are dozens of platforms available online.

So, what platform should you select for your website?

Here, we will walk you through the process of selecting the best website platform. But first, you should know what website platforms are and why are they necessary.

Website Platform Explained

A website platform makes it possible to create dynamic websites faster. These platforms are developed by website programmers, and they make it easier to develop a website.

Website platforms are frameworks to create a fully functional website. You can think of a website platform as a structure or foundation of the house. Once the website foundation is laid, you can then add blogs and beautify your site.

Figure 1: Top 10 Website Platforms in 2020 (Source: W3Tech)

platforms market share

Types of Website Platforms

You can use the following website platforms to build your site:

Content management system (CMS):  Content management system or CMS is the most popular website platform to build websites. It handles the basic infrastructure so that you can focus on the more important aspects of a website. Examples of CMS platforms include WordPress, Drupal, and Joomla.

Development platforms: Development platforms are programming languages that website developers use to create a website from scratch. They are preferred when a CMS platform does not meet website requirements.

Professional website designers can use development platforms to create customized websites. Examples of development platforms include PHP and ASP.net. Creating a website using these platforms requires complex coding skills.

Template Builders: Template builders allow creating a website using themes.  These themes are fully functional websites that can be personalized according to your requirements. Examples of template builders include GoDaddy GoCentral, HostGator Builder, Weebly, and Wix. These are the cookie cutter websites.

While making a website using a template builder is easy, it is not advisable if you want a professional-looking website that is customized for you and reflects your brand.

Now that you know exactly what a website platform is, let’s dig deeper to find out how to select the best website platform.

Selecting the Best WordPress Website Platform

You need to consider the following factors when selecting a website platform.

1. Price

Price is an important consideration when selecting a platform. You should select a platform that meets your budget.

Template builders costs between $13 and $500 per month. CMS platforms like WordPress are free but have paid options as well. The paid option is a monthly subscription fee that typically ranges between $4 and $45.

Development platforms also have free and paid versions. PHP (Personal Home Page) is a free scripting language for the website. ASP.Net websites can be created using MS Visual Studio or Adobe Dreamweaver that cost $20 to $45 per month.

2. Usage

The reason for creating a website will also determine the best platform for you. Are you planning to set up a website blog or an e-commerce site? Do you want to create a personal or company website? You should select a platform that best suits the requirement for the intended usage.

Template builders are recommended only if you want to set up a personal website or a site to inform about your brick-and-mortar company. This is not a recommended option for an e-commerce or custom websites. These are more the cooky cutter type.

WordPress is the best platform for any website, news sites, affiliate marketing, and e-commerce. For e-commerce, you could also consider Shopify or Magneto besides WordPress.

Development platforms are recommended if you want a highly specialized website. This is the best option if you want to create a fully professional website made exactly as per your specialized requirements. But you should be prepared to set a high budget since the cost can run into thousands of dollars.

3. Complexity in Maintaining a Website

Yet another important option when creating a website is the complexity involved in maintaining a website. Maintaining a website created by using a template builder is the easiest. You don’t require professional help to maintain the website.

While you may need to hire a professional Alabama website designer for creating custom CMS websites, you won’t require expert help for maintaining the site. You can easily manage the website using the dashboard depicted in the picture below.

CMS dashboard

4. Customization Ability

Yet another important factor when selecting a website is the ability to customize the website. This is an important factor if you want to create a professional Huntsville custom web design.

Development tools provide the highest customization options. One can create a custom website that exactly meets the requirements. E-commerce platforms such as CMS platforms like WordPress and Drupal offer moderate customization options. Advanced customization is available with programming skills.

While template builders, offered by most hosting companies, make it easy to create a website, the customization options are limited. You are limited to the pre-set themes that give little flexibility in customizing the website.

5. Coding Requirements

Lastly, you should consider the coding requirements when creating a website. Development platforms obviously require high coding skills. You need to hire professional website services to develop sites using the ASP.net or PHP development platforms.

In contrast, coding requirements for CMS platforms are moderate. You need coding skills to add advanced features not available or needed for customization.


You need to start with the requirements when selecting a website platform. Selecting a website platform is also dependent on the outcome you expect. Web design is a complex design process that requires extensive knowledge and experience to bear results. While simple websites are easy to do and inexpensive but the results are also mediocre. Your requirements and goals should dictate your selection, like anything else quality and experience can produce better results at the end. You need to take your time in selecting the best way that will serve not just your present but also future requirements.  ​

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