How to Use a Website Audit to Boost Brand Visibility
From Instagram announcing it’ll double down on Reels to Facebook changing its name to Meta, there were a lot of exciting new developments in the world of digital marketing last year.
In today’s post, we discuss the social media, SEO, and web design trends to look forward to in 2022.
1. Short Video Updates,
TikTok has brought the shorter video format to the mainstream, wiping clean the slate previously occupied by social media vlogs, status updates, and still images. It’s no coincidence that YouTube and Instagram have announced and refocused their efforts on short videos.
Of course, you’ll have to pack a lot of value in this format. You have to engage viewers and make them stick around until the end to rank higher among all the other video content. DIY or heavily edited, your videos need to grab interest and retain it for at least 60 seconds.
2. Less Sales, More Interactive,
This year will be about building connections with your audience instead of getting them to buy what you’re selling. Do one, and the other should follow soon enough. Yours must be the post among all the sales-y posts that social media is positively saturated with right now.
It takes seconds to unfollow your page or put your posts on mute for a month. That’s a long enough time for the algorithm to get the message and stop showing your posts in your audience’s newsfeed. If you want to avoid the ax, you have no choice but to start slow, build a rapport, and keep those action alerts to a minimum.
3. The Rise of Conversational Marketing,
Conversational marketing has been around forever. It’s in how you phrase your content and engage the audience. Calls-to-action, personal pronouns, and asking questions are all forms of engagement.
However, this year you’ll see them being increasingly used to discern consumer behavior in real-time. For instance, a direct messaging service on a custom website design can help you stay in touch with your audience, collect real-time data about expectations, rising demands, and whatnot, and meet them before your competition can.
Conversational marketing has been around forever. It’s in the way you phrase your content and how you engage the audience. Calls-to-action, using personal pronouns, and asking questions are all forms of engagement.
However, this year you’ll see them being increasingly used to discern consumer behavior in real-time. For instance, offering a direct messaging service on a custom website design can help you stay in touch with your audience and collect real-time data about expectations, rising demands, and whatnot, and meet them before your competition can.
IG Webs’ white label web design services can help position your business right and at a time and place most suited to your target audience. Recruit our web developers in Huntsville who follow the best practices in digital marketing for your web design and SEO.
Book a free consultation to boost your eCommerce website’s visibility.If yours is an eCommerce website, you might have a fair idea of what an audit entails. In the context of websites, an audit identifies issues, discrepancies, and gaps in your user interface and makes specific recommendations for improvement.
Here’s how you can conduct the following audits with IG Webs to improve your online presence.
4. Audit for User Experience/Interface,
Run an audit for your user experience or interface or, as it’s known in digital marketing circles, UI/UX. The two are sometimes similar or different but boil to a two-part question: is your website responsive (UI) and attractive (UX) enough to retain the user’s attention?
We run website usability testing to determine whether it’s performing well. This includes finding out whether the website has an optimum load time or provides users and buyers with what they want, among other things.
There’s more to UI/UX audits than usability testing, but all of it is user-oriented.
5. Brand Identity Audit,
During a brand identity audit, we weigh your brand against your web presence, analyzing if it misrepresents your goals. If the two are not aligned, your visitors will feel this disconnect, which would hurt your credibility.
During a brand audit, we compare and analyze:
- Your audience with your target audience.
- Your customer experience.
- The areas that might need improvement to reach your goals.
6. SEO Audit,
SEO audit is as important as a UI/UX audit. By the time we’re done with this SEO service, you’ll notice a higher search engine ranking, not to mention more traffic and conversions. This is because we’ll compare your current conversion rate with the amount of traffic you get.
For instance, if your conversion rate is at 10%, we’ll identify areas that might need improvement for better conversion and retention. We’ll recommend better keyword usage, removal of redundant or irrelevant queries, and increased backlinking, all measures to help your website rank higher on search engines.
Partner with IG Webs to Run a Web Audit on Your eCommerce Website,
If your business could use any of the above, feel free to reach out to our eCommerce development company in Huntsville. Benefit from our website care and management services or start from scratch with white label web design services. Hire our web developers to do or redo your website for a great audit every time.
Speak to a IG Webs for eCommerce in Huntsville for a web audit, design, or more.
IG Webs – Web Design, SEO Content Services, Website Management & More! Give Us a Call for A Free Quote Today!
We provide responsive websites, mobile websites and website management from start-ups to medium large businesses across the nation. At IG Webs, success means a website that presents the client’s business and ideas in an interesting and effective manner. Website Design, Local Marketing, SEO Content Services, Website Management, E-Commerce and more! Call us today or use our free quote form – Allow us to quote you a price and get started on your project. You’ll be glad you did!
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