If you are having a custom web design done, then you are picking out the website to work best for your company’s needs. It needs to look great, function really well, and it needs to be quick. Websites that are slow to load have issues that can cost you business, making it to where the customers you have that do use your website, may become frustrated and consider going elsewhere. The best way to make the most of your custom web design is to make sure that it not only functions at peak performance, but also offers your customers what they need as quickly as possible.
The Reasons Your Website May Be Slow
There are many different things that could be slowing down the load rate you get with your website, including:
- Number of redirects you have
- How many images you have and the size and type of file those images are
- The server that your website is being hosted on
- Total pages your website has
- The quantity of information you have above the fold when people open your website
If you have a slow website, it can be affecting many different parts of your business. Slow websites often lose customers because they are impatient and do not want to wait around for some website to open, and it can also hurt your website’s ranking within search engines. The quicker your website loads, the better overall value it is to customers, so the higher it gets ranked.
How to Speed Up Your Website
The method that is used to speed up your specific website is going to depend on the cause of the delays on your site. For example, if you have too many redirects on your website and that is what is causing the issues, then you should work on setting up your website without as many, or ideally any, redirects that could cause further delays.
If you have a lot of images on your website, then you need to make sure that your images are compressed down to be as small as possible. This will help speed up how quickly your website loads, and allow your pictures to still be a part of what users see when they come to your site. Make sure each image is fully optimized so that it can help you rank well in terms of SEO, but also so that there are no delays when your website needs to be pulled up.
Websites that have dozens or even hundreds of pages are going to be slower to load, as they have a lot of information to pull up. To help this problem, you should have these websites hosted on larger or individualized servers so that you are fighting with less traffic to get the information pulled up as fast as possible. This helps keep your speed up, even if you have a lot of information you need to present to your visitors.
Also, if you currently have a lot of information above the fold on your website, consider simplifying it. You want your visitors to know where they are when they open your website, but you also want to leave enough to the imagination that they scroll down the page on your site. It is important to provide them with solid information, but not so much that they do not need to stay on your site for longer than a few seconds.
If you want help speeding up your website, or if you want a fast, custom web design, contact your local Huntsville custom web design company. They can get you the look that you want, and the speed that you need to keep your business growing strong.