Your website’s bounce rate is one of the many factors that search engines like Google take into account when ranking websites. Therefore, it is important to understand the forces that influence bounce rates, how they are calculated and why a low bounce rate is ideal in most situations to make sure your website is performing optimally. Bounce rate essentially measures a website’s visit quality. If a person lands on a webpage but doesn’t click on any other links to progress further into the site, the bounce rate of that website will be high. Thus, a lower bounce rate indicates that your website’s landing page is interesting enough for people to want to explore it further.

Google Analytics defines bounce rate as the percentage of single-page visits in which people left your website from the entry or landing page. A visitor is said to have bounced when he or she doesn’t delve deeper into the website beyond the landing page and leaves it before a specified session timeout happens. As such there isn’t any set industry standard time before which a visitor has to leave a website for a bounce to occur.

The bounce rate for a single page is calculated by dividing the total number of single-page visits by the total entries to page. On the other hand, the bounce rate for a website is calculated by dividing the number of visitors visiting merely a single page of a website by the total number of visits to the website.

There are a number of actions that would qualify as a visitor leaving or ‘bouncing back’ from your site, thereby increasing your bounce rate. If a visitor closes on open window, types in the URL of another website or hits the ‘Back’ button he or she is said to have bounced back from your website. Another action that counts as a bounce back is when a visitor clicks on a link on your page that takes them to another website.

A lower bounce rate shows how effective your entrance page is. It shows that the landing page is satisfactory enough and that it makes people curious enough so that they want to view more pages on the website. But when interpreting the bounce rate measure you have to take into account your industry and the objectives of your websites because a high bounce rate does not necessarily mean a poor website performance.
The importance of a bounce rate differs from page to page. If you have a page or site that has advertisements and links to lots of other partner products and services and your bounce rate is high then it’s a good thing. Although visits to your subdomains count as bounce backs, in this case it is ideal if that’s what you set out to do. Also, if you have a page that shows your contact information, it’s all right to have a high bounce rate as long as there is also an increase in your leads. This just means that people came to your page, got what they wanted and quickly left.

Robin Mckenzie has been writing articles related to Technology News, Gadget Reviews and How To’s. Also, he does guest posting for Buycenturylink.com, a site that offers great savings and up-to-date information on consumers broadband internet and cable. Visit centurylink.com or you can click here.