Is SEO Important for eCommerce Sites in 2021?
SEO stands for search engine optimization and refers to the process of improving the website ranking in search engines.
Many business owners are not sure whether they should commit time and resources to SEO. But the fact is, without SEO a website will have trouble attracting visitors.
Most people who want to find out information about products or services search online for it using Google, Bing, or Yahoo.
If you own an e-commerce store, you should invest in SEO to enter the first page of search results. According to an article on Forbes, the first page of the search results captures about 71 to 92 percent of traffic, while the second page captures about 6 percent of the clicks.
Without an effective SEO strategy, it is not possible to gain high rankings in the search results. Your website will remain invisible and gather dust unless you invest in optimizing your site for search engines.
The majority of the traffic of most online sellers comes from organic search results. It does not matter if your company is a Fortune 500 company or a small startup, SEO is essential for all ecommerce website owners.
1. Improve Brand Visibility
The foremost reason that ecommerce website owners should invest in SEO is that it will help in improving brand visibility. Search engine optimization is a cost-effective method to brand awareness. An appearance in Google search results or Answer Box will make your site visible to millions of online users.
Most users consider first-page ranking as an endorsement of the authenticity, popularity, and reliability of a website. This will improve the likelihood of increased conversion rates and profitability.
The foundation of successful brand building is keyword-specific content. Brand building begins with website content. You need to optimize the content using the right keywords. The content should be informative and optimized using the right search keywords.
2. Inbound Marketing
Another benefit of SEO is that it will help with inbound marketing. Unlike traditional marketing that involves pushing your products towards potential customers, SEO involves pulling customers towards your products.
By creating helpful informative content and other digital marketing materials, you attract potential customers to your site.
A report from HubSpot found that about 59 percent of digital marketers had reported the highest quality of leads through the inbound strategy.
SEO strategies are customer-centric. You don’t interrupt the customers who are watching a TV or YouTube video. It involves creating helpful information that most people search for online. This is more convenient for customers who want to buy the product or services.
3. Social Media Integration
SEO does not just involve optimizing the site for search engine ranking. It also involves integrating social media strategies to boost rankings.
Social media channels are like a gold mine for online business owners. Popular social media channels including Facebook, Instagram, Twitter, Pinterest, Reddit, and LinkedIn have a large number of online followings. Facebook and Instagram alone have over a billion users.
Integrating SEO with social media strategies can boost brand visibility and online traffic. Social media content is indexed by search engines. You should post relevant content on social media sites such as Facebook, Instagram, Pinterest, and others for both SEO purposes and online users.
Infographics are a great way to gain the attention of social media users. Moreover, participating in social media communities can also help in building brand awareness.
By gaining traction on social media sites, your brand visibility will significantly improve. It will also help bring in traffic to your site. High online traffic will lead to improved search rankings. In short, social media integration with SEO will lead to attracting a large online audience, build brand awareness, and improve search engine rankings.
4. Gain Trust of Online Users
One study had used heat map technology to find out where the respondents viewed when searching online. It was found that most people viewed organic search results more than ads. And the reason is that most people trust organic results more than digital ads.
Studies have shown that most users don’t trust online ads. Expensive ads don’t usually attract qualified leads. There is also a risk of fake clicks that result in the wastage of thousands of advertising budgets.
A study found that only 15 percent of impressions are seen by real persons. The rest are fake impressions. In fact, Google has also reported that about 56 percent of online ad impressions are not seen.
Achieving the trust of online visitors won’t happen overnight. It will take some months or even years to improve rankings. But the effort is worth it as you will get traffic without having to spend a fortune on online advertising.
The Bottom Line
SEO for ecommerce sites is not optional but instead is a necessity. Without organic search ranking, a website won’t be able to attract visitors and remain profitable.
eCommerce Website owners who don’t invest time and resources in SEO will be relegated to the bottom rankings on the search results page. They won’t be able to make a lot of profit online. While paid advertising can bring online traffic, it is expensive for most online store owners.
SEO is a great way to increase your company’s online popularity. You should consider investing in search engine optimization from day one of starting the online business.
Achieving the top ranking will take time, but once you have attained the top ranking, you can attract qualified traffic for free. You may have to update the website and post content once a week. But there is no need to invest thousands of dollars in SEO.
igwebs is a reliable US-based SEO company that has been serving for over a decade. We have a team of highly competent and experienced staff with years of experience in Huntsville website design and SEO. We can make use of the latest tactics and techniques to help our clients attract qualified online traffic.
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