Marketing in the Modern Age

Mar 7, 2019 | 0 comments

social media marketing

Why Business Owners Can No Longer Avoid Social Media

The latest figures show that in 2019, the global number of social media users will climb to 3.3 billion. Business owners who have been skeptical about the effectiveness and need for social media can no longer deny that it is here to stay. Just as some were slow to adapt to the idea of having a website, a solid digital marketing plan now includes the strategic use of social media platforms.

This year, it will be more important than ever before for business owners and decision makers to dedicate a large portion of their marketing budget to social media. Still need convincing? Here are three of the top reasons that business owners can no longer avoid social media.

Your customers are on it

One of the biggest mishaps on social media that a business can make is not participating in the social media scene. In the past, many business owners have posed the argument that their customers don’t participate in social media, and that their advertising and marketing dollars are best spent elsewhere. Although this may have been true years ago, this is no longer the case. In fact, one study found that individuals 55+ are twice as likely to interact with a brand online. People from every demographic and background are now using social media to ask businesses questions and to discover new products. In order to connect with your audience, it is now more crucial than ever before to have an active social media presence.

Everyone else is doing it

While this reason is almost never a good reason in any other context, it is when it comes to businesses using social media. In 2018, 77.6% of small businesses reported using social media to promote their business, and 52% of those businesses post to social media channels daily. If you do not currently have an active social media presence, your competitors do. Additionally, in 2016, businesses spent a whopping $40 billion on social media advertising. Since then, this number has more than likely increased. In order to become part of the 90% of professionals who reported that their business’s exposure increased due to social marketing efforts, you must first put effort into this area of your marketing strategy.

Social media marketing has been proven effective

For business owners who have been unsure that social media can deliver the necessary ROI, studies have also shown that it consistently does help sales efforts. In fact, doing something as simple as adding a “buy” button to a social post has been shown to make it more likely that someone will make a purchase online. While measuring ROI from your social media advertising and marketing can be a bit challenging, it can be done by reviewing the channel’s analytics, which is an added built-in feature of many of the most popular social media platforms, such as Twitter, Facebook and Instagram.

The reasons and statistics listed above are just a fraction of the available facts that point to why it is so essential for businesses to be on social media. If you haven’t done so already, now is the time to begin investing resources in your social marketing efforts.


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