Organic SEO Vs. Online Ads: Which Offers a Better Value?
One of the most long standing debates in the digital world is whether to go for organic SEO or paid advertising. However, there is no one right choice for a business.
The nature of business and the budget will determine the right tactic for boosting your online sales.
You need to understand the differences between the two to make a decision on which channel you should spend most of your digital marketing budget.
In this post, we will explain and compare the two digital techniques that both aim to improve visibility of the online business offering.
Organic SEO: What You Need to Know?
The Huntsville SEO experts offer search engine optimization services to help businesses improve their rankings across the SERPs. These experts carry on various techniques to rank website higher on multiple pages, including Google, Bing, and Yahoo.
To achieve a high ranking, you need to make sure that the website is optimized with highly relevant and targeted keywords.
A site that is optimized for search engine can be crawled and ranked easily by various search engines. Generally, the technique involves on-page and off-page optimization techniques.
- On-page SEO techniques involve improving the website content and performance, such as page speed, so that it has a better chance of ranking in search engine.
- Off-page SEO techniques include link-building tactics to get the site listed on high authority sites to improve its rankings.
SEO is also known as an organic ranking technique since you don’t specifically pay to rank your site on the first page of SERPs. Once the site achieves a high ranking, you can sit back and enjoy a good amount of online traffic from search engines.
Advantages of Organic SEO
Organic SEO is more cost-effective than paid marketing since you don’t pay for your site to appear on the top of search engine rank page.
The effects of search engine optimization are long-lasting.
Organic SEO rankings are relatively stable as compared to online ad ranking. A site with sufficient backlinks to authority websites and informative content will continue to rank high even when you stop SEO activities for some time.
Disadvantages of SEO
- Search ranking is stable, but it can take months for your site to rank for keywords. On the other hand, you can make your site visible immediately with online advertising.
- Optimizing the site for a search engine is a time-intensive and laborious task. You need to hire an experienced Huntsville SEO company for on-page and off-page optimization of your site.
- SEO is continuous process. You need to continue posting blogs, PRs, and other link building content to maintain your online ranking.
Paid Advertising: An Overview
Paid advertising involves acquiring traffic through online ads. You basically buy online advertising space to promote your site across search engines and other relevant websites. Instead of free organic ranking, you pay the advertising company to make your site visible to online users.
The most popular paid search engine advertising platform is Google AdWords. Yahoo and Bing also are advertising platforms, but they are not as popular as AdWords.
Apart for search engines, you can promote your site on social media websites. The most popular social media advertising platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. These social media platforms are suitable for different target markets.
Advantages of Paid Advertising
One of the biggest benefits of paid advertising is that you can gain visibility almost immediately. The online ad campaigns allow you to increase your traffic and conversions within days of starting a campaign. In comparison, SEO techniques usually takes months to show results.
Paid online campaigns are more controllable. You can start with a small budget and scale up once your revenues start to increase. The online platform allows you to make a bid for different keywords. You can set a custom budget for the campaign. In contrast, SEO pricing is fixed by the agency.
In the case of SEO, you have to constantly be up-to-date with the latest search engine ranking guidelines and algorithm updates. Your site can be penalized if it does not follow the best practices for ranking. With online advertising, you don’t have to worry about algorithm changes influencing your rankings.
Disadvantages of Paid Advertising
Paid advertising is costly in the long run. You have to pay thousands of dollars to get high ranking for certain keywords, and the competition for keywords increases with time. So, you may have to pay higher for the same set of keywords with time.
Intelligently playing the paid advertising game is a highly time-intensive task. Selecting targeted keywords that provide high clickthrough rates is a time-consuming activity. Running a successful campaign is basically a full-time job for which you should hire an online advertising specialist.
PPC is similar to a faucet. Once you turn it off, you won’t get online traffic to your site. In contrast, SEO is like a flowing river where the leads continue to come once you rank your site high across a search engine.
Which Is Better: Organic SEO or Online Ads?
Online advertising is a preferable source for targeted online traffic. You can better target the market to get more qualified leads. The users who click on an online ad are more likely to convert.
The relevancy of the traffic makes online advertising a valuable technique.
While paid advertising will get you high-quality traffic quickly, organic SEO is more cost-effective in the long run. Surveys show that organic search ranking results in more than 64 percent of total traffic. In comparison, paid traffic has been found to generate about 6 percent online traffic.
In the end, you should not rely on only one tactic to get traffic to your site. Both Organic SEO and paid advertising are important for an online business. Relying solely on one or the other will not provide the best results in improving online visibility and boosting sales. They are like the wheels of a bicycle that require attention to keep your online business moving.
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