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These days almost everyone has a website or blog. As more websites are created, the more difficult and competitive search engine ranking becomes. After all, the higher your page is ranked in theory should send more traffic to your sites. Even so, the most common questions that I’m asked about search engine optimization (SEO) is, how to increase website ranking and how to increase website traffic. One method that some people believe to be outdated, but should still be used and taken advantage of are Meta tags.

Essentially Meta tags are simply HTML tags whose job is to prepare data for search engines regarding the kind of information that exist on the webpage. The purpose of a Meta tag is to add data and direct the search engine bots and spiders. Meta tags are an important tool that can be used to improve search engine optimize of a website. But, the importance of the role Meta tags will play in improving the ranking of your website is relative to the search engine you are targeting.

Since these tags play an key role in determining search engine rankings of your website, you should be very careful in selecting appropriate keywords. Also note that it’s important to use the keywords in your title. Search engines sift through the text body and title of the content, and the information there is given more importance than any tag. This means that you should make sure that the body of your articles consists of relevant content.

A Meta tag has three different but yet equally important attributes. The following plays a role in determining search engine ranking of a webpages in relation to the use of Meta tags.

1) Content: The purpose of content is to provide information in name/value pair.

2) Name: This is one-half of the “name/value pair”. The name could be a keyword, author, copyright, robot or description.

3) Http Equiv: This is also the name in the “name/value” pair attributes. The server uses it on the MIME document header before the web browser sends the real HTML document.

The description and keyword tags play a very important role in SEO of your website using Meta tags. The description tag describes your page to the search engine spiders. The content of description tag is shown while displaying a list of websites. The keywords help in easy identification of the page by search engine spiders and bots. Since most search engines have limits on the number of Meta keywords they can view, you should try to make your keywords as exact and concise as possible.

The Meta keyword and description tags were intended to make using the web easier. However, webmasters have abused these tags to such an extent that, most search engines today have de-emphasized the importance of Meta tags in ranking. Good tags can ensure effective search engine optimization for a website to an extent. For best results, you should use these tags with other strategies to increase your site’s rank and traffic. With a little luck and hard work your site may be listed on google page one before you know it.

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