“Mobile to overtake fixed Internet access by 2014,” says Mary Meeker, Analyst at Kleiner Perkins Caufield Byers (KPCB technology trends).
Ethan Marcotte coined the term “responsive web design (RWD)” in a May 2010 article in A List Apart. He described the theory and practice of responsive web design in his brief 2011 book titled Responsive Web Design.
According to Happy Cog founder Jeffrey Zeldman, “the rise of mobile and the dominance of WebKit-powered smartphones over traditional desktop web browsing is convincing even die-hard skeptics to embrace progressive enhancement, HTML5, CSS3, and other tenets and aspects of standards-based design.”
Responsive design was listed as #2 in Top Web Design Trends for 2012 by .net magazine after progressive enhancement at #1. Mashable called 2013 ” the Year of Responsive Web Design.” Many other sources have recommended responsive design as a cost-effective alternative to mobile applications.
A site designed with RWD is able to adapt to the viewing environment and delivers an innovative customer experiences across multiple devices while maintaining brand consistency with display sizes and orientations.
Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser. Server-side components in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions.
Flexible, responsive design can increase your website traffic exponentially, making it easier for potential customers to browse your site and find the information they are looking for no, matter where they are at.
Without RWD, a user might have a hard time navigating and reading your website, which often means leaving your site and going to a competitor’s site.
Mobile Responsive Websites have Now Become a Business Standard
More and more people are using smart phones and tablets these days for surfing the internet in and out of the house or office. In late 2012, Google recommended responsive design in its Webmaster’s Guide: “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”
Mobile responsiveness makes reading your site content easy and pleasing to your audience, from a laptop, smartphone or tablet. No more unreadable calls to action or microscopic fonts which are a big turn off to site visitors and no worries that your content won’t work well on a phone or tablet.
By 2014, mobile will be the dominant form of internet browsing. The latest mobile web stats show that over 40% of smart phone users browse the mobile web or use apps. How are those 40% arriving at your website?
Is your business and online presence ready?
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Websites are much more than just HTML codes. A website needs to be successful at presenting ideas in an interesting and effective manner with an eye on being found. “Ignorance may be bliss for those who design the website, but that’s seldom the case for those who visit it “. If your website looks unprofessional, so will your reputation and company.