Your website should be designed with your customers in mind. The more you can cater to their needs, the better experience they are bound to have. However, there are some mistakes that could be costing you customers, and you may not even realize it. Here are some of the most common mistakes that you want to avoid when it comes to your website, so you can give your customers the best experience possible.
Being a Copycat
One of the worst things that you can do is to copy or mimic your competition. You do not want to look like them, or sound like them. While you may have the same point to get across, you need to say it in a way that is uniquely you. You can look at them for inspiration of things to keep in mind, but do not use anything from their website on yours, or it could cost you customers.
Being a Trickster
When your goal is giving your customers the best experience possible, you want to avoid all trickery. Creating aspects of your website that automatically put your customers into some form of action may be seen as tricking them into doing what you want and taking away their ability to choose. Leave the choices up to them, and if you do it right, they will choose to stay with your business over your competition.
Going Overboard with Visuals
Every website wants to have pictures on it to entice viewers, but having too many pictures is just as problematic as not having enough. Too many pictures will slow down your website and decrease your user’s overall experience, so you want to find the right balance. Have a few high-quality pictures placed around your website where they make the most sense, and embrace the open spaces on your website. How you set up your website is far more important than how picturesque you are able to make it.
Not Listening to The People
One of the biggest mistakes that many website owners make is not listening when their customers have ideas or suggestions to make the website better. Something as simple as overlooking a minor detail that would make life easier for your users could spell disaster when it comes to customer retention. When you get suggestions from the people who are actually using your website on a daily basis, give their ideas some credence. Go into your website and use it like one of your users would. You may figure out that your customers are absolutely right, and you adding one or two things into your website could improve their overall experience exponentially.
If you are not sure how your users feel about the experience when they use your website, ask them for input. You may get a lot of people saying they love your website just how it is, or you may get a bunch of people offering ideas on how to make the experience easier and more pleasurable. Giving your users the best possible experience is going to go a long way in converting people who look at your website into customers, and keeping them as your customers long-term.
Are you looking for ways of making your website’s user experience better? Ask your local Huntsville web design company what they could do to help your website. They may look over your website and send you a list of suggestions that could make the overall experience for your customers faster, easier, and better. For help with your website, give us a call today!
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See what they say about us. Interested to know how we go about web design? Here’s how. Need more information? Check our FAQ page. Websites are much more than just HTML codes. A website needs to be successful at presenting ideas in an interesting and effective manner with an eye on being found. “Ignorance may be bliss for those who design the website, but that’s seldom the case for those who visit it. ” We work with clients across the nation. Give us a call!
