The internet has come a long ways from the first websites that were little more than text on blank backgrounds. Today many people think that a website needs to have flashy graphics, constant motion and sound to be appealing. While a multimedia approach can capture people’s attention you shouldn’t forget about the most basic element of website content, good writing.
If your site is all flash and no substance in the end your success is going to be limited. While a multimedia strategy is definitely worth developing, you want to make sure that it is built on the foundation of solid writing that conveys the information you want to get across in a clear and persuasive way. This is why it is worth hiring a professional to write for your website even if you don’t think that writing is the main focus of your website.
As a businessman looking to invest in your website you know the value of the dollar and you are constantly making sure that you get the best return on your investment. With this in mind you’re probably wondering why you should invest your hard-earned money in something like writing when you might think that it is relatively unimportant and that you can do yourself for free. To dispel these myths in this article we will look at the value of quality writing and why a professional writer might be your best option.
Writing Is The First Thing Many Potential Visitors See
A good first impression is always important but it is even more essential when it comes to the internet. People browsing the internet are experiencing a stream of information that goes incredibly fast. If you don’t capture their attention quickly they will move on. This is why professional web design is important and it is why professional writing is valuable.
You might think that the first thing people see from your website is your homepage but in actuality many visitors will first see what is written on or about your website. The most common way for people to find new websites is through search engines like Google and if you look at a Google search results page you will notice that there are relatively few images and lots of words. People are first introduced to your website by its title and a few brief sentences that should capture the attention of searchers and convince them that you have what they want. If they see that your writing seems unprofessional then they are going to assume that what you are offering is unprofessional, so you want to make sure that your page is written properly and persuasively.
Effective Writing Takes Time
Many people who understand the value of writing are still hesitant to hire anyone to do it for them because they imagine that they can do it themselves for free. The main mistake here is not valuing your own time. It takes time to develop the skills necessary to be a professional level writer and it takes more time to actually produce every piece of written content you might want on your website.
This may not be a problem if you want to be a blogger, but if you want a website for your business then you need to remember that every hour you spend writing is time you could have spent on other areas of your business. One of the most important skills every business person needs to learn is delegation, focusing on what you are best at and handing off jobs to specialists when necessary.
Have you ever written professionally before? Do you want to be a professional writer in the future? If you answered no to these questions then you should be looking into hiring a professional to write for your website. If you were opening a physical business you wouldn’t feel like you needed to build it from the ground up to call it your own, you would call an architect and a construction company. Unless you want to be a professional writer then you should know when to call in the people who can handle the writing and allow you to focus on doing what you do best.
Written Content Is Cost Effective
Even after looking at the importance of writing and the value of a professional writer you may still be hesitant because you want to get the most out of your budget. What many people forget when they are looking at the cost of hiring a writer is the cost of hiring others content makers. We started out by talking about multimedia, videos, images and sound. While these can all be good things to invest in they are much more expensive than writing.
A professionally shot and edited video can cost thousands of dollars. Custom images can cost hundreds of dollars. If you have a new website and you are looking to fill it up with professional level content then you should consider hiring a writer because you can get written content at just a fraction of the price of other types of media.
Remember that it is important to compare products that are of a similar level of quality. People often compare the cost of professional writing with what they imagine to be the cost of creating their own multimedia content. But professional level images and video are extremely expensive, and if you try and make your own content you will quickly find that there are a lot of hidden costs. If you want custom content that is professionally made and will make you look good to everyone who visits your site then writing is the most cost-effective investment you can make.
Website Content You Can Be Proud Of
As you have seen hiring a professional writer will allow you to make cost-effective content that will help you make a great first impression. The first step of creating a good website is getting the site designed properly and the next step is filling it up with content you can be proud of. This is why at IG Webs we offer both web design and writing services so business owners can get a professional website made without having to be distracted from the work of making their company the best it can be.
When you create a website for your company you are putting yourself out there for all of the world to see. The content on your website will be seen as reflection of what you have to offer. If your website is cheaply made people will think that what you have offer is cheap. Don’t let these misunderstandings occur, invest in writing that matches the caliber of your company.
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IG Webs, an award winning Huntsville Web design firm is a premier web designer in Huntsville, Alabama known for super client care. You should choose IG Webs if you want personal attention, low rates and dedication to you. We can respond to you quickly. Client care and service is our top priority and we’re small enough to be able to do just that, yet big enough to meet all your demands. And we do not charge for on page SEO (Search Engine Optimization), we design it in. We design and develop corporate websites, eCommerce sites, blog/news sites, landing pages, and much more; client training on how to use the content management system.
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