5 Digital Marketing Strategies for Law Firms
Digital marketing is important for all types of businesses, including law firms. Huntsville law firms can also benefit from using an effective digital marketing strategy in this present technological landscape. This strategy includes creating a social media profile, a website, as well as taking advantage of search engine optimization (SEO).
Using effective online marketing strategies will allow attorneys and legal agencies to reach and attract clients and improve their business prospects.
Here, we have listed some tips for law firms to improve their digital marketing efforts, increase revenue and improve profitability.
1. Leverage from Social Media
If used properly, social media can be a gold mine for businesses. Billions of people all around the world are on various social media sites, such as Facebook, LinkedIn, Twitter, and Instagram. In 2019, around 79 percent of Americans had active social media profiles. Having a presence on social media platforms can help law firms to reach a larger client base.
But one thing to remember is that not all social media platforms are equal. It will be a waste of effort if you tried to market your business on every social media platform.
As a legal firm, your aim should be to create a strong social media presence on a few platforms. This means that the focus should be only on a few platforms that have a large number of active users.
Not being careful when creating posts can result in regret. Make sure you don’t jump on a hashtag trend. Always know the origin of the #hashtags before posting them on your social platform. Consider creating a social media policy for posting information online with your social marketing team.
When done right, social media posts get you large number leads. But the wrong posts can have a disastrous effect on your business. So, you need to be careful about what is posted online on social media channels.
2. Create Educational Content
Content creation should be a vital part of your digital marketing strategy. But the fact is only a few law firms post content regularly. Creating content can serve as a low-cost and effective way of attracting clients. Blogs with quality content can lead clients towards your website.
By regular posting blogs on your site, your business will become a legal resource for people. It will help increase the trust and credibility of your legal services.
Consider writing informative blogs on different legal topics related to your specialty. Crafting information-rich blogs on diverse legal topics will help in improving page views and the domain authority of your site. Improved online traffic and page authority will lead to a higher search engine ranking of your website. Enhanced online visibility will have a positive impact on your business.
Law firms can gain traction by writing educational content on car accidents, medical malpractice, estate planning, and other legal topics. You can post blogs on different platforms, apart from your website. Most legal firms have reported immediate results by posting on professional sites such as LinkedIn.
Blogs should be written in a friendly tone using pronouns such as ‘you’ and ‘we’. The content should consist of facts and information on your legal specialty. Large texts should be broken down into easily digestible sections with subheadings.
You can also repurpose blogs by converting them into other formats like infographics, eBooks, and webinars. This will help extend the reach of your content to a maximum number of people.
3. Don’t Underestimate the Importance of Email List
Emails lists can be one of the most important digital marketing tools. A study by QuickSprout found that email subscribers can be 3 times more likely to share offers on social media. In addition, leads generated through email are more likely to convert into customers.
You can download an email marketing software to effectively promote your business to the target market. Additionally, some agencies will market your business by sending mass emails to potential clients.
4. Use Search Engine Optimization (SEO)
Many law firms quickly blow up their marketing budget on online advertising. But the fact is that the cost of acquiring clients through digital advertising is costly. Advertising on Google, Facebook, and Twitter is not cost-effective in the long term. Instead, you should focus on organic search ranking through search engine optimization (SEO) to attract clients over the long term.
SEO is a complicated and time-intensive task that involves the use of on-page optimization and credible link building. Fortunately, experienced Huntsville SEO companies can optimize your site for search engine ranking. This is the best way to market your business as it will help you drive free traffic to your site.
5. Posting on Online Directories
Law firms should post their profile on high traffic online directories. Make sure that your agency is listed on Bing, Google, Facebook, eBay, Craig List, and Yelp. Additionally, you should register your business on the local bar association directory.
The profile should contain your contact information, including your business name, location, phone number, and email address.
Online directories are categorized into different locations. Businesses registered in a specific location will appear in the local searches. Registering in local directories will lead to higher visibility and lead generation.
Your business should also be listed in the correct category. For instance, if you specialize in medical malpractice cases, you should add the legal website to the relevant category. This is important as it will make it easy for potential clients to locate your business.
Takeaway
Successful digital marketing requires multiple activities performed in tandem. A well-crafted marketing strategy can take your law firm to the next level.
Content marketing, social media, online directories, email marketing, and search engine marketing collectively comprise the DNA of digital marketing. An integrative digital marketing strategy will help your law firm attract maximum leads to the website. If you need help with the digital marketing of your law firm, you should contact an experienced Huntsville SEO digital marketing agency today.
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