5 Website Design Tips for eCommerce Store Product Taxonomy
Taxonomy refers to the classification of things. Therefore, online product taxonomies refers to the organization and classification of products sold on e-commerce websites. Classifying and organizing objects will benefit both the users and the business.
A report by Forrester shows that revenues of the poorly organized website are 50 percent less than sites with properly architected retail sites.
Proper product taxonomies will help in creating a positive user experience for eCommerce websites. It helps form the basis of the website’s sitemap that is helpful for search bots as well as the users.
If you are troubled about the low conversion rate of your eCommerce site, consider focusing on product taxonomies on your eCommerce store.
How to Create Product taxonomies for your Online Store?
Product taxonomies involve creating a hierarchy of your products. Let’s look at an example to understand how to create a taxonomy for an online store.
Suppose that you are selling shoes in your online store. Here is one way you can organize the products online.
An online user who is visiting your store will follow the logical structure to select an appropriate shoe to buy quickly.
The benefit of creating product taxonomies or your online store is to help your customers to find the product they are looking for without much effort.
Best Practices when Creating Online Product Taxonomies
Now that you understand product taxonomies and their importance, let’s find out how to create effective product taxonomies for your eCommerce store.
1. Take Inspiration from Popular Sites
You can take inspiration from popular online retail stores that sell similar products. For instance, if you sell clothes online, you can take inspiration from the GAP online store.
As you can see in the GAP product taxonomy, you can create multiple hierarchies for the same product. For instance, the retailer has created sections such as ‘New Arrivals’, ‘The Gap Collective’, ‘Shop All Styles’ that have grouped multiple product hierarchies in one section. This taxonomy approach will allow users to navigate to products that meets their exact requirements.
Here is another great example of product taxonomy. Notice how the Adidas website has categorized products by different types such as sport, accessories, clothing, shoes, trending, and brands. The company has also created a category for environmentally conscious individuals i.e. End Plastic Waste.
Amazon is probably the best example for creating product taxonomies for about any product. You can get inspiration for creating product taxonomies for electronics, bedding, clothes, shoes, fishing, and many other products.
2. Understand your Product
To create an effective product hierarchy, you need to fully understand your products. Find out the attributes of each product. You need to know the price, utility, size, type, make, and color of your products.
Understanding the product attributes will help you create effective product taxonomies. You know about your products better than anyone else. It is important to jot down the features of each product and share them with the Huntsville website design team so that they can benefit from your knowledge to create specific product hierarchies.
3. Categorize based on Customer Segmentation
Customer segmentation is an effective and easy way to categorize customers. Most multinational brands implement this strategy for obvious reasons. The approach will avoid broad and complex taxonomies that confuse the online users.
You can categorize products based on psychographics and demographics. Find out what group of customers are best served by different products and create the product taxonomies accordingly.
4. Optimize for Search Engine Ranking
Search engine optimization (SEO) is important to improve the visibility of your eCommerce website. You should find out high-impression keywords using tools such as Google Keyword Planner and include them in your product taxonomies.
You can leave the task of researching the best keywords to Huntsville SEO experts. They can use different paid and free SEO tools to find the best keywords for your eCommerce store. They will then position the keywords in the content to boost the visibility of the online store.
5. Test Product taxonomies after Implementation
Website designers will create skeleton wire-frames and navigation site maps based on your suggestions regarding the product taxonomy. They will populate the website with content and integrate keywords based on the specified product hierarchy.
The task is not over after implementing product taxonomy. You need to test it to identify any flaws in the design. Check that the products are properly displayed in their respective categories. Each product should be correctly classified.
Apart from checking the accuracy of product taxonomy, you should also test the effectiveness of the same. Get feedback to know if the product hierarchy helps users in finding the right products.
Consider asking the following questions to know if the products are categorized in a way that helps customers to find the products easily.
- How many clicks a user made to find the product?
- Is the product hierarchy simple and easy to understand?
- Are customers able to find the products easily or confused by the clutter?
Depending on the feedback, you may have to change the product hierarchy. Talk to your customer representatives and sales personnel about difficulties customers encounter in buying products. Get their feedback on how to improve the product hierarchy to improve customer satisfaction and website conversion rates.
Remember that a product taxonomy or hierarchy is not set in stone for an eCommerce website. You should constantly review and improve the product hierarchy of your store based on customer response.
Find out about the user experience in navigating your eCommerce store. The feedback can prove invaluable in improving the product taxonomies of your online store. You should be prepared to structure your website in different ways for the best outcome.
Product taxonomies is an ongoing procedure to improve the online user experience. Regular review is important to ensure that your eCommerce store draws maximum online visitors. It will help boost the conversion rates of your website.
Huntsville web design experts at IG Webs can help you create the perfect product taxonomies for your eCommerce store. Contact us today to get help in the website design and SEO of your online store.
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