7 Critical Elements Of An SEO Optimized Website Design
No online business can succeed without a good search engine optimization (SEO) strategy. SEO is important if you want to increase the online visibility of your site. A high ranking will allow you to attract a large amount of online traffic from search engines to your website.
However, you need to play your cards right and team up with an experienced Huntsville SEO company. Having a solid SEO strategy will help you rank well on Google’s search engine results pages and rake in money as well.
Here are some tips from the Huntsville web design experts on how to optimize your site for a better online ranking.
1. Domain Name
A domain name is the primary address of your online business. Make sure that all the domain and subdomain names are optimized correctly for search ranking.
You should incorporate relevant keywords in your website domain and subdomains. For instance, if you sell shoes, you should consider www.bestshoesUS.com (domain) or www.onlineshoes.com/bestshoes_in_the_US.
Having a keyword in the domain and subdomains will help search engines match your site with the keywords people enter in the search box. However, you need to be sensible and avoid stuffing keywords in the domain names.
2. Optimize the Site for Speed
People hate slow websites. On average, most people wait just two to three seconds for a website to load. Visitors will leave your site — and don’t think about visiting it again — if it doesn’t open after 10 seconds.
That’s why a slow page loading speed is a negative ranking factor. Google won’t place sites that load slowly on the top of the search site. So, you need to make sure that the site can be accessed quickly. Here are some ways you can optimize your website for speed.
- Avoid large images – Limit to less than 500KB per image
- Use compressed image formats like JPG or PNG
- Consider CSS sprites for icons and buttons – CSS stripe will combine all images in one large image that will load quickly and display only the required section
- Use Google’s PageSpeed Insights API
- Minimize the use of Redirects as they reduce page load speed
- Use tools like Gzip to reduce the size of the website files to less than 150 bytes
- Optimize the code by removing unnecessary codes, characters, commas, and spaces
- Consider using Content Distribution Networks (CDNs)
Another important element that is often overlooked is the hosting site. Make sure that you select a reliable hosting company that offers minimum downtime. Also, the host server should be located in a country where most of your online audiences are located. The host should also be optimized for specific platforms such as WordPress, Drupal, Magento, and others.
3. Optimize the Page for Crawlability
You also need to optimize the website so that the search engine bots can easily crawl your site and understand the content. Make sure that the content is accessible to the bots. The content should not be in the form of images or videos.
All the website content should be in the text format.
The content should also contain relevant keywords. Make sure that the keyword is placed in the website URL, content, page title, headings, and subheadings.
Don’t stuff the keywords. Instead, aim for just one or at most two keywords in the content.
If you create an anchor text for the same keywords, Google could penalize your website. Instead, you should use a variant of the keywords found using sites such as LSIGraph.
4. Optimize Image Attributes
You should also optimize the image title and description. Image title is the name of the image that pops up when a user points the mouse over an image. You should also add an image description that includes a keyword in the alt-text attribute.
5. Make the Structure Understandable
You need to make sure that your site is easily navigable by users. The site should be structured in a way that allows users to easily find the required information. You can use a cabinet analogy for structuring your site.
Make sure that the site has proper categories and subcategories. You can structure the site as per the following.
- Your home page
- Higher level category
- Individual pages
For instance, if your site sells products, you can structure the website as follows.
- Products subcategory
- Individual product description page
Structure your site to make it understandable by online users. This will increase the chances that your online visitors will wait for your site to load. The result will be reduced bounce rate and increased time spent on the page. Both of these factors will improve the ranking of your website.
6. Mobile-Friendly Responsive Websites
Today, a large number of people use mobile devices to access the internet. This trend has not gone unnoticed by the search engines.
Google and other search engines have released algorithm updates that give emphasis to sites optimized for mobile.
A mobile optimized site displays flawlessly on the tiny devices of smartphones. The content that is optimized for mobile display will adjust automatically depending on the screen size. This means less work reading the site’s content. The result will be increased search ranking as a lot of people are using smart devices.
7. Use the Right Tools
A lot of SEO tools are available that can cut the time spent on optimizing your website for a high ranking. The online tools can automate the process of website optimization.
Tools are available that can optimize a site automatically for display. Also, there are tools that will give you tips on how to properly optimize the website content.
Following the above-mentioned tips will increase the chances of your site appearing on the top pages of Google search results. But remember that you need to complement this strategy with off-page search optimization tactics.
On-page and off-page SEO are like two wheels of a bike. Both are necessary to ensure that your site keeps moving forward in the search rank report.
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