8 Website Design Tips for a Plumbing Company
The success of a plumbing website is measured similarly to any other business. Website bounce rate, web form submissions, and live chats are some of the ways you can gauge the effectiveness of a Huntsville website design.
In this blog post, you will learn about the webpage design tips that can increase the success of your plumbing site. You will learn about proven techniques to turn more website visitors into customers.
1. Show Unique Value Proposition
Customers searching for the best plumbing websites online will come across dozens of firms that offer similar services. You need to stand out from the crowd if you want to capture the attention of your online audience.
The best way to gain a competitive edge online is to create a unique online presence. You should show your readers why your company is better than the rest. The unique selling points should be highly visible rather than buried deep within the text.
Your website should communicate the core message with a quick scan. Creating visual markers will serve as a reference point that will guide users’ sight towards the main message of your website.
2. Effective Placement of Call to Actions
You must make the Call to Actions (CTAs) clear and highly visible. Perfect placement of CTAs is important for maximum effectiveness. The CTAs should be placed in locations that are easy to spot. Top plumbing companies place their CTA buttons in multiple locations. You should consider placing a button at the top of the page, middle, and bottom of the page.
Consider a top-ranked website of a Huntsville plumbing company Hiller.
The plumbing company has placed CTAs in different formats in multiple locations of the website. There is a CTA at the top ‘Book Online’, in the middle ‘Request Appointment’, and at the end ‘Sign up for Hiller emails…’ and ‘Locate the nearest Hiller’.
While the ideal placement of CTAs won’t affect the search ranking, it will help boost click-through rates or conversion rates of a website.
3. Optimize for Mobile Display
Another important tip for designing a plumbing website is to optimize it for local and mobile display. This will help you attract the most visitors to your website.
Google’s algorithm update announced in 2015 – known as Mobilegeddon – boosted rankings of mobile-optimized sites. Websites that are optimized for mobile screen displays rank higher in mobile search results.
According to Google, a mobile-optimized site is one where the users don’t have to tap or pinch the screen with two fingers to zoom text. Moreover, the taps should be evenly spaced and the page should not have horizontal scrolling or other features that require a mouse.
4. Appealing Visuals
One of the most important elements of a website design that helps attract the attention of online visitors is visuals. Adding images will make the website more appealing to your online audiences.
A plumbing website must contain images of technicians, drivers, and customer staff. One of the trends in plumbing website design is an embedded video that shows the friendly faces at the company.
You should also create a separate section titled ‘Meet the Team’. The web page should spotlight the entire crew to make your company more welcoming and approachable.
5. Sticky Header
Sticky headers are recommended for a plumbing website. It involves a website design technique that makes the top section of a web page remain visible as the user scrolls down the web page.
Creating sticky headers will help boost conversion rates of your plumbing website. It will keep the contact information visible the entire time a user spends time browsing the net.
6. Responsive and User-Friendly Website
A plumbing website should be responsive and engaging. It should display smoothly across all devices. Moreover, the website should be easy to navigate for the customers.
Make sure that the information on the website is properly organized. It should allow online users to easily request a plumbing service. Consider allowing your target audience to connect with you through phone, email, and live chat.
7. Customer Reviews and Testimonials
Adding customer reviews and testimonials will help build trust with your customers. People trust the judgment of others. If you let customers leave an online review, it will let others know about the quality of your plumbing service.
You shouldn’t worry if some customers leave a negative comment on your website. Most people look at the average reviews about a company. If most customers are satisfied with the quality of plumbing service, it will influence others to avail of your plumbing service.
8. Proudly Display Accreditations and Awards
Displaying awards and accreditations will help in building trust with the target audience. It shows that your company is dedicated to professional excellence.
You should highlight media articles that recognize your services for the community. Moreover, it is also important to tell your customers about high ratings of your company on review sites such as Angie’s List, Yelp, and others.
Your plumbing website should display local and state licenses. It should also show Better Business Ratings of your company. This will help convince your customers that your plumbing website offers excellent valued services.
A good plumbing website is user-friendly with an organized layout. The website should display the core message visibly. Moreover, it should have striking imagery to create a positive user experience and project a welcoming image of the image.
You should make sure that your website is optimized for mobile screens. Following these and other tips mentioned in this blog post will help boost online traffic and conversion rates of your plumbing website.
Looking for a professional Huntsville website design company? You can trust experienced web designers at igwebs.
Our team of web design experts can design and optimize all types of websites including plumbing websites.
Dial 256-679-4446 to find out how we can help you design the best website. We can help you develop an amazing plumbing website. We use the latest trend in website design to create appealing and engaging websites including onsite SEO.
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