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9 Web Design Tips to Help Design the Perfect Website

Dec 21, 2018 | 0 comments

web design tips

The way a website is designed will determine the credibility of a company. Website design influences page views, bounce rate, conversion rate, and more. In fact, website design is one of the critical factors that determine the success of any online company.

With the user’s attention span being a few seconds, it’s important that you create a good first impression. Here are nine Huntsville web design tips that can help you to create the perfect website for your online business.

1. Optimize the Site for Speed

Studies have shown that a website’s page speed influences everything from user satisfaction and bounce rate to conversions and online revenues.

Most visitors won’t stick around if your site takes too long to load. And since online visitors care about page speed, search engines have also included the page load speed metrics in their search ranking algorithm. For that reason, it’s vital that you optimize your website for speed and ensure that the page loads without any delay.

2. Keep it Simple

You should avoid clutter and keep the website as simple as possible. Most people don’t really care about fancy animations, graphics, and other features. They scan the website picking keywords from headings and content to find out whether the site is relevant to them.

Make it easy for online visitors to scan the website by a clear and simple layout and website design.

Avoid complicated animations or lots of images as these will slow down the sites. The content should not be wordy and full of technical jargons. Instead, it should be simple and contain relevant keywords.

Consider breaking up the content with visible subheadings and short paragraphs. Also, add a clear call to action at the end.

3. Make it Easy for Visitors to Navigate the Site

You should ensure that your website is easy to navigate. This will help improve user experience and also assist search bots to index your content. Here are some ways you can make your site easier to navigate for visitors.

  • Add Visible Meus — Menus help visitors navigate through the site. You should place the menus on the top section of the website. Also, they should be structured according to the importance of the website sections.
  • Link a Logo to Homepage — Placing a logo in each page that is linked to the homepage will help save precious time of online visitors. You can also create a home tab that takes visitors back to the homepage.
  • Add Anchor Menu — For a long-scrolling website, you should consider adding anchor menu. This will allow visitors to go to any section of the site quickly.
  • Important Links — The footer section of the website should contain links that point to important sections of the website. Make sure to include links to FAQ, contact us, blog, and terms of use. Your visitors may appreciate the links as it will help them in navigating the site.

4. Create a Visual Hierarchy

You have a few seconds to grab the attention of online users and tell them about the site. Establishing a visual hierarchy will help in this regard. A visual hierarchy will help readers follow the cues to know about the site.

A great way to create a visual hierarchy for your site is to use full-width scripts. The technique allows you to structure the site into horizontal sections. This will help you to organize the website into easily navigable sections for online visitors.

5. Headless Website Design

Headless website design is trending these days, and for good reason. The website design is called headless since there is no front end, and instead JavaScript is used to interact with the online visitors. The CMS serves as a dashboard and everything is served to users using scripts.

The advantage of using JavaScript is that it’s fast. Also, it allows creating a more pleasant user experience. The headless setup is based on the starter kit that can be downloaded to create custom plugins, themes, and tools to automate the workflow.

6. Optimize the Database

Keeping the website database optimized will help improve website performance. An optimized database can be accessed quickly that will speed up searches. It will allow online visitors to quickly search for the required products or services.

One way to optimize the website database is to clear the overhead. Overhead refers to a temporary disk space on the server that contains unused data created by plugins that are no longer installed, post revision saves, spam comments, and other deadweight items.

A great tool to optimize the database for a WordPress site is WP-Optimize. You can use the tool to optimize your site with just a click of a button. Cleaning the database will ensure optimum performance of your website.

7. Ensure Minimum Scripts

An important Huntsville web design tip to optimize the website and improve user experience is to use minimum possible scripts. The less the scripts, the faster the page will load.

Using minimum scripts reduces the bytes that the user’s browser has to download to display the site. This will result in faster page loads and improved website user experience.

For WordPress websites, you can use BWP Minify and Autoptimize plugins to optimize scripts. The tools will combine the styles and scripts and remove spaces. This will allow the browser to quickly interpret and display the pages on the users’ screens.

8. Use Compressed Images

Images account for the majority of the load time of a website. Often, the images in a site are manually resized by JavaScript or HTML that slows down the page. You can increase the front-end display speed significantly by compressing the images.

Plugins are available that can optimize the images automatically. Also, you can compress the images manually before uploading them to the server.

9. Consider Lazy-Loading Technique

Lazy-loading is a website design technique in which the content loads as users scroll down the page. This is a great technique for websites with a lot of content in a single page.

For instance, if the page has lots of products, you can apply the lazy-loading technique to limit the content that loads to display the page. Lazy Load is a great plugin that you can use for this purpose.

Offering compelling products is not enough for a website to succeed. It’s essential that a website provides a positive user experience. The above Huntsville web design tips will help you in creating the perfect website that provides the most pleasant experience for online visitors.

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