When you go through and get a professional website, it is more than just a vessel to show off information. It is also an opportunity to reach out to visitors and create a community. How much reach you have depends on your niche, to some degree. However, it also depends on how much you connect with those who come to your website. If you create a situation where they feel a need to come back, then you get yourself a regular visitor, which has the potential to turn into a paying customer. So, what do you do to connect with the people who come to your website? Here are a few ideas to help.
Provide Them with Important Information
The reason someone came to your site is because they want something. Ideally, they came to you to solve some type of a problem. This is your first chance to connect with your visitors. Be the voice of reason that solves that problem. Make sure the information on your website is informative and provides reliable content. This allows the visitor to develop trust and makes it more likely they will come back next time they have a similar issue.
If people come to your website and the information is confusing or does not give them a solid answer, they will look elsewhere. More than that, they will remember that you did not have what they needed. That means, next time, they will go to the competitor over you again. This is not what you want. Make sure that the first impression you leave with your visitors is a good one.
Set Up an Email Opt-In Area
When people truly look over your website, they may want to find out more information about what you have to offer. Google does not like it when you force people to sign up for emails, but having an area where people can choose to is totally fine. Let them say, yes, I would like to get updated information when you have it. This lets them decide what to opt into and what to steer clear of.
When they sign up for your email opt-in, make sure you also have a full set of emails that you can send out. Welcome emails make people feel good and have ridiculously high open-rates. This is a great way of connecting with new visitors to your website, plus making them feel important. Welcome them to whatever it is you have to offer. Give them some type of an exclusive moment for signing up. Whether it is a discount on a purchase, the ability to get free information, or even a chance to talk with you directly. Give them something as a reward. That is always more enticing.
Ask People What They Would Like to See More Of
If you are truly unsure of what the people who come to your website want, ask them. There is no shame in finding out how you can better serve your audience. There is actually a lot of pride that you can take in that. People like it when they are respected enough to be listened to. Find out what they want, but more importantly, implement the parts you can. Let them know you are paying attention. Show them they are important. This alone makes coming back worth their time and effort.
Do not be afraid to use your website to connect with people. It can be an amazing way to get people to know who you are and what you can do. Reach out to them, and create an online, and ideally, in-person community that makes both sides feel better.
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