There are tons of factors that need consideration when SEO, or search engine optimization, is the topic. If you created your own website instead of hiring a professional web design company to make it, your SEO may struggle because keeping track of all of those factors can be incredibly time consuming. If you want to rank well in your market, it is important you not only have an amazing website, but also make the right SEO choices as well. There are many ways that you could make or break your own SEO efforts if you do not know which factors to consider first. Here are a few things that you need to consider if you want to show up higher in those search results.
Factors You Really Want to Pay Attention to
Does your website cater to mobile viewers? If not, then you are not going to rank as well as someone who has a website that does. Having a mobile-ready website is one of the most important factors according to many who study the algorithms sent out by Google. You need to cater to those who search from their phones since they do it far more often than those who use their computers.
What is your main keyword?
Can your users tell from your URL? This may not be a big factor, but it is still a factor to consider. This is best to consider prior to buying a URL for your website, and cannot be changed once you have a website going unless you start your website over. However, that is not advisable since how old your website is, also plays a part. The older your website is, the better, keyword or not.
Do you use a wide variety of keywords in your content? If so, this is good. However, you also want to make sure your content is focused. Your content is the biggest factor Google considers. You want keywords used naturally. You want them focused and varied in the right balance. The lengths of your content should vary, and it should be written to be natural, not stuffed with any keywords. You need to speak to your audience, or else Google will not rank you as high. All of these things combine together to figure out where you rank in terms of searches.
How often do you address your local audience?
Your audience is a very important SEO factor. Talk to the people who surround you, literally. You want to speak to those in your neighborhood and city. Then those in your state and beyond come into play.
How About your Images, Are They Optimized?
How about your images, are they optimized for SEO? Do they also work for both desktop users and those who come to your site from mobile devices? You need to make sure your entire site functions properly when a mobile user sees it, just as it should for desktop users and everyone in between.
Keeping up with these factors is time consuming if not difficult. However, it does not have to be. You can call on us to help with the process and we can make life easier for you. Here at IGWebs, we can help with everything from the design and creation of your website to SEO, branding, and marketing. Call us and tell us what you want to accomplish. From there, we can tell you what we can offer to make those goals come true. Reach out to us today, and let us show you that SEO can be a much simpler part of your life.
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