The World Wide Web has become a fundamental tool in our daily lives. It has become the main medium for real-time communication over long distances through e-mail, discussion boards, blogs and social networking sites. The last decade has seen a meteoric rise in the standards that defined the way web content was delivered, and easily available broadband access meant the consumers were going online more frequently to interact. As such, there was a need to design websites that were not only functional, but also artistic. This is the onus behind the evolution of Web 2.0

In the UK, Web Design Leicester is a design studio that offers services that includes website creation and maintenance, hosting services and administration services that ensure end-to-end management of websites. Many such design houses all over the world are focusing on creating websites that are beautiful to behold. In the last decade, the W3C launched an initiative to launch a new iteration of the World Wide Web, called Web 2.0. This was a set of standards that defined that websites that were being created needed to not only be functional, but also have an aesthetic value. Gone were the days of full-text websites with no design elements or text buttons.

This change was brought on and facilitated by the introduction of new design languages like Cascading Style Sheets. CSS enabled creation of highly customisable elements within a website. Instead of a static web form where all the elements were hard-coded in, CSS allowed web designers more freedom in terms of site design, and offered a lot of functionality when it came to user interactions. For instance, web designers could now make sure that when a user does a mouse over to a text button, the colour of that button is changed.

For CSS to have a uniform effect, the W3C mandated that all user browsers be fully conformed to the latest CSS standards. This meant that across all browsers, content was being shown in exactly the same way, without any need for redundant code. CSS was just the start of design languages. Now there are many tools, languages and utilities that extend the functionality of a website and ensure a higher user interaction, thus creating a higher traffic. Languages like Ruby enabled designers to create rich interfaces that could be rendered directly within the browser.

Another addition the Web 2.0 brought to the Internet was blogs, discussion boards and social networking sites. Although social networking existed in one form or another from the days of Yahoo Geocities, the effect it would have on the world was not truly realised until Facebook was launched. In less than 10 years, Facebook has amassed a billion users and sees more content shared on a daily basis than what was being shared across the entire World Wide Web just 10 years ago. It is this extraordinary statistic that elucidates just how fast the ecosystem is moving forward. Professionals like Web Design Leicester are often needed to help keep up with the times.

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Harry Smith is a freelance writer, and has written many articles on Information Technology. He is also a web designer, and his articles usually feature work that is being done at various design studios, like Web Design Leicester, which is the Leicester division of the famed web design studio.