These days you just need to step outside your door to witness the mobile revolution. It feels like everywhere you go people are browsing the Internet on their smartphones and tablets. As tech giant ZDNet has noted,”the transition from PCs to tablets continued to reduce PC sales.”
Every year more internet use is going mobile as people store their computers in their pockets instead of their offices. This new mobile environment needs a new approach to web design and if you want to reach a wide mobile audience, you need to make sure that your website is mobile responsive.
When it comes to creating websites that are tailored to mobile use, you can’t beat the mobile responsive Genesis framework by StudioPress for WordPress. It offers everything website owners and users could possibly want and need in this new, mobile age.
Why Your Site Needs to be Mobile Responsive
If you’re like most people, you probably haven’t thought about what mobile responsive web design means. Put simply, it refers to crafting a website so that it looks good and behaves well on mobile devices. A website that looks great on a full sized desktop monitor may be practically unusable on a tiny smartphone screen. And no one wants to be forced to try and click buttons that are smaller than their fingers to navigate and operate a web page.
Browse the web for a short while on a mobile device and you’ll notice a big difference between pages that have been optimized for mobile use and those that haven’t. With mobile responsive website design, sites look good no matter how large or small the screen is. Websites that are not mobile responsive will have issues like fonts that are too small to read and tools that are hard to operate on a touch screen, which are big turn offs for site visitors. The internet audience can be very demanding, and web design that forces searchers to do anymore work than necessary risks alienating them.
According to a recent study, close to 20% of web traffic comes from mobile browsing, and that number is climbing. With numbers like these it’s clear that mobile users are an important demographic. If you can tailor your site to them then you’ll have an important advantage over those that don’t.
What the Genesis Framework Offers
Mobile responsiveness used to be quite an investment, requiring a total site redesign. Hence the reason why many site owners have been slow to move forward. Thankfully, this is no longer the case. The mobile responsive Genesis framework makes creating sites that look great on any screen easier than ever.
Genesis employs HTML 5, the latest in web-based coding. This language allows websites to be more flexible than ever, working across a wide range of devices and platforms. If you want your website to reach the widest audience possible, this is exactly what you should be looking for. Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.
It’s Time To Upgrade to Genesis
If your website is not optimized for mobile use then it’s about time that you step into the future that is the present and take advantage of everything the mobile responsive Genesis framework for WordPress can do for you. Analyst Mary Meeker finds that mobile could surpass “fixed Internet access by 2014,” and if you want to succeed in this new market you have to make sure your site is mobile ready today (KPCB technology trends ).
Whether you’re looking to start a new website or upgrade your existing site, Genesis has you covered. It will help you reach the new mobile market like never before. Don’t let potential profits slip past you by investing in a site that looks great and works perfect for every user.
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