In every walk of life, first impressions are crucial. That’s why every successful person needs a good set of dress clothes, a firm handshake and a well designed homepage. After all, for many people, your homepage is the first part of your site they’ll see.
And if it doesn’t capture their attention it may be the last. Luckily there are things you can do to make sure that people stay on your site and visit your other pages.
What Goals do You Have for Your Homepage?
The first thing you should do is think about what goals you have for your homepage. What information do you want to convey? What pages would you like visitors to do? Every aspect of your design needs to flow from your objective. Starting out with a clear idea can save you a lot of time and money when compared with tinkering aimlessly in hopes that something works.
Cut to the Chase on Your Homepage
Make sure to keep your writing punchy and engaging. Web surfers are notorious for their short attention spans. It makes sense though, with a whole world of information just a few clicks away there isn’t a lot of incentive to stick around websites that don’t immediately grab your attention. So when you’re writing for your home page cut to the chase as much as possible. Let searches know you understand them and you have exactly what they need. You should also make sure to use bold headlines to draw attention and divide the page into different topics.
Make Your Site Navigation as Clear as Possible
A great homepage is important but if you’re like most website owners you want visitors to stick around and check out other pages. That means you need to make sure people know how to get around. A clear navigation bar that links to your most important pages is necessary, and it should be in the same location on every page on your site so no one is confused. You should also make sure that links stand out since we reflexively gravitate toward prominent links when browsing the web.
Invest in Your Site’s Design
The old saying goes that “you can’t judge a book by its cover,” but the truth is we do it all the time. If you don’t take your site’s design seriously people will assume that you don’t take your content seriously. After all, most of the sites we use during the day were carefully crafted by professional designers. If you want to stand out in this sort of field you have to take some time to learn design yourself or hire a professional to do it for you. Remember, a site doesn’t have to be complicated but it does have to be clear.
Capturing Your Site Visitors’ Attention
You may only get one chance at capturing your visitors’ attention and turning them into a clients or customers. Hence the reason why it’s important to do what you can to capture their attention with your homepage. By starting out with these steps, you’ll be well on your way to crafting a homepage that puts your best foot forward.
Your homepage is your calling card online, so make the most out of it!
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IG Webs, a Huntsville Web design firm is a premier web designer in Huntsville, Alabama known for super client care. You should choose IG Webs if you want personal attention, lower rates and dedication to you. We can respond to you quickly. Client care and service is our top priority and we’re small enough to be able to do just that, yet big enough to meet all your demands. And we do not charge for on page SEO (Search Engine Optimization), we design it in.
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