read-me-image-smallA successful blog post is made up of a variety of elements that work together as a cohesive whole. According to DigitalBuzz’s, http://www.digitalbuzzblog.com/infographic-24-hours-on-the-internet/over “A day in the Internet”, 2 million blog posts are published daily, enough to fill Time Magazine for 770 years. That’s a lot of competition amongst bloggers and why we need every tool in our blogging arsenal to get folks to read our content.

Enticing Titles or Headlines

One of the first things a blog article must do is capture the attention of readers and get them to at least click on your post and give it a view. The title of your post is the boldest, and most obvious element in a search result, and therefore a major factor in the decision making process of whether a searcher will click on your title result or not.

The best way to make that happen is to give your posts an interesting and snappy title or headline. Unlike a magazine or newspaper article headlines, where the whole editorial piece is right in front of the reader (images, captions, etc. ), a blog title needs to be more descriptive as it’s all the reader is going to see in the index or on a social media outlet like twitter.

Keeping It Real

That being said, don’t make the mistake of creating an eye-catching, jaw-dropping titles that have little if anything to do with what the blog article is actually about. A lot of YouTubers, for example, use “click bait” titles in order to get people to click on their videos. When the expectations of viewers are not met by the content of the video with a click bait title, they get turned off, and a lot of them have no problem voicing their “dismay” in the comment section.
The same goes for blog article titles. Don’t try and trick readers into reading your posts with titles that make false promises when it comes to the actual content you are delivering. Keep titles real and on point.

Does Length Matter?

For the most, the title of your blog post is what will be displayed in the search results unless you create a meta title that overrides the h1 title of the post. Either way, it’s a good idea to keep the title or meta title at or below Google’s allotted 70 characters, so that a portion of the title doesn’t get cut off with a trailing ….., which can be sooooo annoying. The general consensus among bloggers is to keep post titles at around 8 – 9 words or less, but if you need a more expansive title to describe a particular post to its fullest glory, by all means, go for it.

Improving on Titles that Already Exist

There are times when you will write a post about a topic that has already been covered from one angle or another and that’s ok as long as you have your own spin on things as an expert on the same topic. Look at the titles already used in the index on the same topic and see how you can improve on them. Make sure your title on a similar topic is unique enough so that Google and the other SEs don’t see it as redundant and give it a lesser position in the index.

Using Keywords in Titles

Yes, you can definitely use keywords in your blog post titles and you should be researching good keywords for the topics you’re writing about. Or, in other words, what your target audience would “think” to type into Google to find your content. You want to insert your keywords into a catchy title that will grab the attention of searchers. When using keywords, in your titles, make sure you’re creating titles for people – and not just for search engines.

Geo-targeted Titles

There are a lot of topics that have been blogged about too many times to count, especially in in competitive industries such as real estate. One of the mistakes I often see real estate bloggers make is taking a topic such as “How to Prepare Your Home To Sell” and titling it as such. First of all, that topic and title will never get competitive results in the index because it’s too generic and variations on the topic have been written about so many times before.

However, if the title is geo-targeted, there’s a significantly higher possibility of getting placement for it as the title is not competing for every home for sale in the world!
For example, if your market is Denver, then you want to narrow down your search results, and could title the post something like: “How to Get Your Denver Home Ready to Sell Fast!” You’ve narrowed down your geo-targeted search parameters for selling houses in the Denver real estate market – for searchers and search engines.

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