How Much Does a Custom Web Design Cost in 2019?
How much does a custom website design cost? This question is too generic to answer, and it’s almost the same as asking how much does a car cost. Without specific information such as the model and year of the car and optional packages, you can’t really figure out the cost of a car.
The cost of a custom website design project varies, depending on the specific requirements of a customer. Moreover, everyone values the right cost differently.
If you own a small business, the cost of custom website design will be more important. For medium and large companies, the quality is more important as compared to costs.
A custom website design by a professional website designer will also includes:
- The UI (User Interface Design) or how easy is it for the user to navigate and interact with your website
- Graphic design involving the graphics on the site and their presentation and optimization and yes their animation.
- The UX (User Experience Design) or how a user feels using the website. Is it intuitive, frustrating, relaxing or annoying.
In short, the cost of a customized website not only depends on the requirements of the customer, but the additional features that sets it apart from a DIY. Here is an overview of the different types of custom websites and the possible associated costs.
1. Basic/Informational Website Design
A basic website does not contain complex features. Startups and small business owners generally go for a basic website with custom logos and icons, etc. The cost of a basic website by a professional website design agency ranges between $285 and $2,000 or more.
A basic website design could consist of a Home page, About Us page, Contact Us page, and Blog page. The website provides a corporate image that can attract visitors and increase the online traffic. You can certainly upgrade a basic website once your revenue starts to grow.
The total number of pages of a basic website range from 2 to 10. More pages adds to the cost accordingly. The annual maintenance cost of a basic website ranges between $300 and $500. The maintenance cost includes the cost of software updates, hosting and domain renewal, security, and other related costs.
2. E-commerce Website Design
A custom e-commerce website is costlier as compared to a simple informational website. The website typically consists of anywhere between 50 to 5000 web pages, depending on the number of products. The cost of a custom e-commerce website ranges between $2,000 and $50,000.
Generally, custom e-commerce website design project also includes advanced functionalities such as content management system (CMS) to meet the requirements of the customers. With the help of a robust CMS platform, you will be able to create and manage digital online content.
Creating an e-commerce site is more complex and time-consuming as compared to creating a basic website design. That’s why the cost of e-commerce website design is higher as compared to the cost of basic or informational website design.
3. Enterprise Website Design
Enterprise website is even more expensive as compared to the other options. The cost of a large enterprise website ranges between $50,000 and $500,000. The advanced website design project consists of different add-on services including e-commerce integration, database, custom add-ons, and more.
Keep in mind that just because you have opted for a basic website design does not mean that the website will perform worse. The fact is that the cost of a website is not related to website performance. The main factors that determine the cost of a custom website project include the following.
a. Number of pages
The cost of a website design project depends on the number of pages. A website that consists of hundreds or thousands of web pages will cost a lot more as compared to a website with a few pages.
b. Features and add-ons
A custom website with simple features is less costly as compared to a website with lots of features. The complexity of adding a feature also increases the cost of the website. For instance, adding a complex multi-page form will cost more than a simple contact form.
c. Backend Platform
The technology that powers the website also determines the cost of website design. The software in the background can be PHP, HTML, or a CMS platform such as Drupal, Joomla, or WordPress. Depending on your preferences, the type of backend platform will affect the price.
d. Domain Name and Hosting
Every website needs to have a domain name address that people can type to access the site. Moreover, the site needs to be hosted on a server for the sites to be accessible. The cost of domain name and hosting can add to the cost of custom website design if they are part of the service.
Adding apps, plug-ins and special functionalities can also increase the cost of a custom website design project. The cost of the website will increase depending on what you might want to add to extend the website functionality.
Building a professional custom website is complex. That’s why website agencies charge thousands of dollars for each custom website design. You can build a website yourself, but this will require a lot of time and addressing technical, functional, trends and popularity issues that will arise specially if you don’t have the experience of knowing what works and what doesn’t.
While the cost of a custom website may be more as compared to DIY website, you will get a professional looking website with no extra effort on your part. Plus:
- Mobile friendly and compatibility
- Well planned, organized content
- Effective website navigation
- Search Engine optimized pages
- Image optimization
- Fast load time
In other words, a professionally designed website offers the tool and advantages to provide a head start for a small business or startup to succeed.
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