Respect and trust are one of the most precious resources available. It takes a lifetime to build up the trust of your friends, peers and customers but it only takes one or two poor decisions to destroy everything you’ve worked so hard to build.
No matter what part of your business you are thinking about trust should be in your mind. If you want people to give you money or to keep coming back to your website then you need to get their trust. But that’s easier said than done.
Trust may not be built overnight but there are things you can start working on today that will help build your online credibility, so lets look at them.
Link To Actual User Reviews
Reviews are easier to find than ever, and it’s not just big companies and products that are getting write ups. There are now dozens of sites dedicated to reviewing local businesses and as a business person you should consider using these sites to your advantage.
The first thing you need to do is actually research your business. If you find good reviews then you want to point people to them, if you have bad reviews you need to think about how you can get some good reviews to balance things out. If people see that independent people have rated your work highly then they’ll be much more likely to do business with you so try and get good reviews and then make sure people know about them through links on your site.
Include More Of Yourself
These days people are more comfortable than ever with the idea of doing business with people they’ve never met, but that doesn’t mean that the personal touch has lost its value. On the contrary, now that many businesses and web sites feel so impersonal it’s possible to get an advantage over your competition by putting a bit of yourself into your site.
You don’t have to turn your website into a blog about your personal history or family life but if you include a picture of yourself and some information about yourself then you can build a more personal connection with visitors.
Another good move is making videos starring yourself since people love well-done multimedia content and it will let you approach visitors in a way that feels more like face to face communication than cold text.
Provide Quality Content To Your Visitors
You might be tempted to put up as few pages as possible or to churn out dozens of blog posts to simply fill up space and make your site look bigger but neither of these approaches are ideal. What you want is a site that keeps people coming back with great material that people actually want to see.
It’s easy to get caught up in the rush to get to the top of Google or to make as much money as possible but lasting relations are built on a mutual foundation, if you don’t provide something of value to your visitors then why should they give you their attention or money? Take the time to create a web site worth visiting and show off what you know and you’ll be able to build the influence you have over your visitors.
Make The Website You Want To See
If you want to create the best possible website you can’t just think like a person who owns a website, you have to think like someone who visits websites. Many people create sites using the same strategies they despise as web browsers. Sometimes cheap tricks work but in the end working hard and offering something of value will create trust that will pay off for years to come. If you make a website that you yourself would use then you can bet that other people will appreciate your effort.
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