Huntsville SEO and Digital Marketing Trends During COVID-19
The coronavirus pandemic has created uncertain situations all over the world. It has affected nearly every business and individual all over the world in some way or another.
Business activities have been severely affected due to COVID-19 restrictions and lockdowns. We can’t tell when the situation will revert to normal. Some experts say it will be months, while others say it would be years before the end of the pandemic.
Online business activities have also been affected due to the pandemic. You need to adapt to the changes to make the most of the situation. Here we will take a look at some of the ways that businesses can adapt their marketing strategies in the wake of the pandemic.
Embrace a New Digital Marketing Strategy
Businesses have to adapt to the changes brought about by the Coronavirus pandemic. The pandemic has created challenges and has also presented new opportunities to businesses.
People are spending more time inside than outside due to the rising coronavirus cases and the safe distance policies in many states. While brick-and-mortar businesses have suffered, the pandemic has triggered a change towards a more digital world.
A survey showed that nearly 36 percent of consumers in the US are shopping online as opposed to less than 29 percent before the start of the pandemic. In neighboring Canada, online shopping has nearly doubled due to COVID-19 restrictions. Moreover, a report from the UN Conference on Trade and Development (UNCTD) reported that online businesses will experience unparalleled growth in the post-COVID-19 world.
Here are some SEO and digital marketing trends that are defining the e-commerce landscape post-COVID-19.
1. Attract Attention through Video Ads
People have been spending more time streaming YouTube videos. Businesses should make the most of the opportunity by developing video ads for the target market.
Creating video ads that resonate with the online audience will help in attracting qualified leads. It will help ensure that the leads attracted through the video streaming sites are likely to convert.
2. Use Data to Your Advantage
As people spend more time browsing the net, data availability has increased. You can use tools such as Google Trends to learn which words people are searching for online.
Using these tools, you will know what words to target for both SEO and digital marketing campaigns. You will see an increase in your website traffic when you use targeted keywords in your ad campaigns, blogs, and social media sites.
While, using trendy keywords may not result in a high turnover or even leads, it can bring more people to your site that are trying to gain information. This will have a positive impact on your site’s online rankings.
You can also use online tools such as Google Analytics and heat map tools to dig deeper into your website content. By doing so, you can figure out what type of content is popular among users online and use the information in your SEO and digital marketing campaigns.
Now is the best time to use Google Trends and Heat Map tools for collecting data relevant to your target market. Dig deep into your website to know how to attract online traffic towards your website.
3. Benefit from Paid Advertising
Paid advertising has become cheap during the pandemic. Many businesses are experiencing a slump due to which they are not using online advertising.
Online advertising is not unlike an auction. Businesses and individuals drive up the cost of online ads. The cost has gone down during the pandemic since fewer businesses are vying for the same keywords.
Due to the pandemic, online traffic has increased while advertisers have decreased. The cost per click (CPC) for the most popular keywords is down at the moment. It will take time for businesses to recover. You can make the most of this opportunity by advertising more on digital platforms.
4. Boost Conversion Rates
While online traffic has increased, conversion rates have decreased due to businesses looking to lower costs in these uncertain times. You need to put extra effort in improving the conversion rate. Here are some tips that will help in boosting website conversion and revenue.
a. Remove Distractions
You should remove anything that would distract the online audience. The focus of the landing page should be to get a visitor to take one particular action. Remove everything that does not help in achieving this aim.
- Have only one Call to Action (CTA) per page.
- Add a live chat feature
- The fields in forums should only require just the most important information. Remove unnecessary fields from the forums.
- The landing page of the website should be clear and concise. It should be easy to navigate and the forums should require just the necessary information.
- The landing page should have reviews and testimonials of real people ideally with the phone number and email mentioned.
b. Make the Step Easy for Customers
People prefer to finish things that are simple. Your aim should be to provide a seamless and effortless online experience. It should be easy for customers to purchase from your site.
The easier you make it for online users to complete an action, the higher the chances are of them taking the desired action.
c. Highlight Benefits to Convince
People like to know the benefits of taking an action. They remain skeptical of taking a certain action until they know the answer to WIIM or ‘what’s in it for me’.
Instead of ‘Click here’ or ‘Sign up’, you should write ‘Click here to avail discounts’ or ‘Sign up to get the latest information’. Pointing out the benefits will have a powerful impact on boosting conversion rates.
You shouldn’t stop your SEO and digital marketing efforts due to the COVID-19 pandemic. While the system has created challenges, it has also presented opportunities for businesses to attract customers.
To succeed in the current landscape, you just have to know what opportunities exist to make the most of them.
People’s behaviors have changed due to the restrictions posed by the pandemic. Businesses need to understand the changed behavior and creating a digital marketing and SEO campaign accordingly.
Alabama SEO experts can help you improve the search engine ranking of your website. We have helped thousands of online business owners expand online visibility of the website. Contact us for Huntsville SEO and website design services.
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