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Incorporating Local Marketing into Your Huntsville SEO Campaign

Jul 27, 2018 | 0 comments

local marketingWhen it comes to your Huntsville SEO campaign, there are many facets that go into it. One of the things a lot of people overlook when it comes to their SEO is making sure they are also marketing to local customers. This is a balance you need to find while not neglecting traditional SEO methodology. Here are some ways of making sure you are including local marketing in the SEO campaign you have for your Huntsville website.

Make Sure to Link to Local Businesses

Link building is a very important component in SEO as it shows your customers that you know what you are talking about. Ideally, you want to link out to websites that are well-known, and hopefully, some of them will link back to you. When you want to begin your local marketing, use this opportunity to link to as many local businesses that you can. Obviously, still make sure the links make sense, but show off the importance of other Huntsville businesses. Promote them, and some of them will likely to do the same for you.

Incorporate Local Landmarks and People in Your Images

Whenever you can, such as with new blog posts, try and take pictures that incorporate local attractions people will recognize. It shows that you are an active part of the local community, which helps build up trust with your visitors. Consider adding pictures of you using whatever product you sell with downtown Huntsville as your backdrop. This allows people to see you in places they recognize, which can help them feel that you are a little more approachable.

Participate in Local Events

If you want people in the community to recognize you, then be an active part of the local community. Show up at local events where you can show off your products or services. Volunteer when you can to show how much Huntsville and the surrounding neighborhoods mean to you. Go out at least once or twice per month and make a name for yourself. The more people see you out and about, the more likely they are to remember you down the line. If you can, get yourself a shirt, sweatshirt, or hat with your URL on it so that people associate you with your website at the same time.

Use Local Information in Correspondence

You need to have your phone number and address on most of your communication tools, such as your business card. This allows people to have a quick way of referencing who you are and how to get a hold of you. If you want people to recognize you as local, make sure your phone number and address are local. That way, people will look at your card and know that you are nearby. This helps you seem like one of the locals, which almost brings you up to the level of friend instead of business.

Promote Your Local Reviews

Whenever you get a good local review, make sure you promote it on all of your channels. Show it off on your website, and link to it on your social media platforms. Let people in the area know that their neighbors like what you had to offer. Show off that you are already working with local customers, and welcome new customers in when you promote these reviews. The more attention you can bring to your Huntsville website, the better!

For more tips on how to connect locals to your Huntsville website, and for more tips on how to make sure your Huntsville SEO campaign also includes local marketing, give us a call today!

 

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