Running a small business can be incredibly rewarding but it’s also a very challenging task. It’s always been difficult to find a profitable niche in the business world but now that we have become more globalized thanks to the internet you need to do even more to keep ahead of the competition.
Having a website is essential today but if you are serious about succeeding you need to go the extra mile and create a website that will help you reach your goals. In this article we will go beyond the basics of website creation and look at tips that you need to hear as a small business owner.
Make A Personal Connection
Why do people go with small businesses in a world that is run by big corporations? There are a number of answers to this questions but one of the most attractive things about smaller businesses is the human touch. People like to do business with companies that feel more personal, where they can put a face to the people they’re trusting with their money.
You can make your site more personal by including things like the story of your company, pictures of you and your staff and videos where you show off your expertise while letting visitors see who you are. You don’t have to go overboard and give them your life story or your personal life but simply adding in little human touches can go a long ways towards building trust.
Keep Your Website Updated
Too many people create a website and forget about it, imagining that they’ve made a website that doesn’t need to be touched to be effective. If your business doesn’t change much then you probably won’t need to do much to your website but you should still update it periodically.
The most important reason to keep adding to your website is changes in your business. The worst thing besides a business site with no information is a business site with outdated information. One of the worst-case scenarios is changing your address or phone number and failing to update your contact information, which can lead to you losing valuable business.
It’s also worth updating your site with new content just to make sure people know that you are still around and in business. If your site looks like it hasn’t been updated in years then people might get the idea that you have gone out of business or are hopelessly behind the times. By making simple updates like adding the latest and most important news about your business you can assure potential customers that you are ready to go.
A Call To Action
You invested in your website for a reason, you want to get more work for your business. You should keep this in mind while working on your website, everything on your website should lead visitors to your ultimate goal from them. You might want them to buy a product, to visit your store, or some third option. To get them to take you up on your offer you need to actually make an offer, also known as a call to action.
The term call to action comes from the last part of a sales pitch where the salesman invites the people listening to buy what they are selling. This call can be very obvious and high pressure or incredibly subtle. The right tactic depends on the business you’re in and the sort of audience you’re speaking to, what matters for now is understanding that if you actually want people to take some sort of action after visiting your site you should help direct them to the right choice.
A Cohesive Experience
A powerful and effective small business website is one that brings together all of these elements in a package that is both practical and attractive. This is why you should work with a professional web designer if you want the best website possible.
Your website should be an extension of your business, if you have a brick and mortar location. People who’ve visited your site should feel comfortable in your physical location and vice versa. This sort of conscious branding doesn’t happen by accident and is best achieved by working with professionals who have an eye for design.
No one understands your business better than you, creating a site for your small business is simply the art of translating what you already know into a website. If you keep your customers in mind, focus on your goals and work with a professional web designer you are going to end up with a website that is a powerful asset to help you achieve your goals.
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See what they say about us. Interested to know how we go about web design? Here’s how. Need more information? Check our FAQ page. Websites are much more than just HTML codes. A website needs to be successful at presenting ideas in an interesting and effective manner with an eye on being found. “Ignorance may be bliss for those who design the website, but that’s seldom the case for those who visit it. ” We work with clients across the nation. Give us a call!
