On-Page SEO is a method which has been used for a very long time, since the early days of search engines. To start with search engines used less sophisticated technology when the web was a whole lot smaller. It used to be very easy to have a high ranking for whatever keyword you were targeting. When the World Wide Web started growing, it became tougher for search engines to differentiate between one site from another. These days, the various search engines are much smarter and SEO is a lot more complicated. There are certain techniques you should be doing to help you get your site ranked high on the search results.
Page Title
With On-Page SEO, the page title is the single most important part of a page. While most people don’t pay a lot of attention to the page title, it really is crucial for search results. I need to point out how very important this is. When somebody searches for a subject online, the page title is the result of that search. You need to use relevant keywords within your title. What I mean by that is, describe what the page is about. The page title shouldn’t only tell someone what the page is about, but it needs to stand out on the search results and be convincing enough to make people choose to click on it.
Description Meta Tags
The second most important part in On-Page SEO is the description meta tags. This is a quick paragraph or just a sentence or two and offers Google a summary of what the page is about. They are important because Google might use them as snippets for your pages. Alternatively, Google might use a relevant section of your page’s text if it matches up with a user’s query. If the site is listed at the Open Directory Project, Google might use the description which was provided there. Always add description meta tags to every one of your pages and be sure that each one is unique to that page. Do not use the identical description meta tag for every page of your site.
Improve The Structure of Your URLs
URLs are another very essential part of any Page SEO. The URLs are displayed in search results so you need them to convey content information and be easy to understand. Keeping your website better organized by creating descriptive categories for your documents not just helps you, but could help search engines like google when crawling your site. This will also help people who want to link back to your content by creating user friendly URLs. Also, understand that the URL to a document is displayed as a part of the search result in Google. The URLs are displayed in bold if they are in the user’s query, just like the title as well as snippet. Try to create your URLs as simple as possible.
Site Navigation
Improving your website navigation can help with On-Page SEO. This can help search engines understand what content you think is important and help your visitors find what they are looking for. You don’t want your visitors to get frustrated and leave your site. Start with your home page and plan your navigation. This is usually the most frequented page of any site and is the starting place of navigation. You want to think about how a visitor will go from your home page to a page containing more specific content. Most sites have a list of links at the top of the home page and generally starts with the home page at the far left and list the more specific section at the right.
Conclusion
These are just some of the basics for SEO Strategies. You can read more detailed information on this subject in Google’s Search Engine Optimization Starter Guide. Always test different methods to see which ones work the best. Most major search engines provide free tools for webmasters. Using webmaster tools can help you identify problems that, if addressed, will help your site perform better in search results. If you are not sure about something, learn it. This really is not as difficult as it might sound. Just imagine all the free traffic your website will receive once you get to the top of the search engines.
