Planning for the future is one of the most important parts of running a successful business, but it can also be one of the hardest. After all, the future is incredibly unpredictable. But there are some clear signs when it comes to future trends and we’re going to look at one of them.
The way we access information is changing. On Black Friday 2014, one of the biggest retail days of the year, smartphone users accounted for “24.9 percent of all online traffic” while tablets made up another “14.2 percent” according to Techcrunch.
If you’ve got a website you need to make sure that it will be able to appeal to users as the ways users interact with the web continue to multiply and change.
Meeting the Needs of Your Customers
It’s not just that the places we connect to the web from are changing, the devices we’re using are also undergoing radically change. There once was a time when you could design a website for desktop and laptop computers alone but now screens are taking different forms every year. We’ve seen smartphones, tablets, mini-tablets and more. Consumers and designers alike are now realizing there’s room in the market for more than one type of screen.
If you’ve got a non-responsive web page then you can’t know how your site will show up on all of the screens that your potential clients are using. And even if you could optimize your site for every device out now you’d just have to repeat the process over again when the next big thing hits store. The solution is a kind of design that automatically adapts to the needs of users.
A survey done by Compuware “found that 57 percent of consumers will not recommend a business with a poorly designed mobile site” and that “40 percent of consumers will go to a competitor’s site after a bad mobile experience.” The design of your website has a clear relationships with your ability to succeed.
Don’t let your site’s design hold you back, invest in mobile responsive design now to better serve your customers.
Improving Your Own Experience
While making sure that your customers can use your website is extremely important it always helps if you can help yourself at the same time. Luckily that’s exactly what mobile responsive design does. Namely, it can save you time and money.
As mobile devices became popular more and more companies started creating mobile versions of their site. That way when a user visits a page it sends them to the desktop version or the mobile version. This can work, but it also means creating and maintaining two versions of your site. And as previously mentioned, as more and more devices come out the number of versions you might have to create could also multiply. Mobile responsive design solves these problems by allowing one design to work for all users.
It’s a matter of simple economics, maintaining one version of your site is simpler and less expensive than maintaining two. It’s the perfect blend of simplicity and usability for you and your visitors.
The Future is Change
They say that change is the only constant and that’s especially true when it comes to computing. Many of us can remember when just accessing the internet was a luxury and now it feels like we’re living our lives online. Computers have gone from the size of the room to the size of a watch and there’s no sign of slowing down. If you want to stay competitive in this environment you need to plan for the future.
You could try and redesign your website to meet the demands of all the device out there and those to come to make sure that all your visitors get the best experience possible. Or you can go with mobile responsive web design technology that automatically adapts to the device. If you’re serious about continued success the choice should be clear, mobile responsive device is the key to the future.
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IG Webs, a Huntsville Web design firm is a premier web designer in Huntsville, Alabama known for super client care. You should choose IG Webs if you want personal attention, lower rates and dedication to you. We can respond to you quickly. Client care and service is our top priority and we’re small enough to be able to do just that, yet big enough to meet all your demands. And we do not charge for on page SEO (Search Engine Optimization), we design it in.
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