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SEO Success Formula for Health & Wellness Brands [2020]

Jun 9, 2020 | 0 comments

Huntsville SEO pointing on the SEO process on screen

When it comes to your health & wellness brand, you must take search engine optimization (SEO) seriously. Getting the assistance of Huntsville SEO can help you to attract a large number of potential customers to your site.

Investing in SEO is certainly worth the time and money due to free organic traffic. Here you will learn some tips and tricks to boost the search engine ranking and improve the visibility of your health & wellness website.

Create a ‘Google My Business’ Page

Most people do their research before buying a fitness product online. This involves looking up the name, phone address, contact number, location, and timings. They can get the required information about your business through Google My Business.

Google My Business

Make sure that the information that you provide on ‘Google My Business Page’ is the same everywhere online. Google’s search bot crawls through the information to find out if the information is consistent.

You will have to verify information about your business during the registration process. Once your company is authenticated, the symbol ‘verified’ will be displayed next to the business name. This adds credibility to your health & wellness brand.

You can select specific categories for your health & wellness brand. This will make the website relevant to specific searches. Make sure to add pictures of the business if you have a physical setup. Additionally, you should request your customers to leave a review on Google My Business page. Reply to customer queries to earn their trust and improve brand image.

Creating a Google My Business page will not only assist customers but also help local SEO. It will allow your business to show up when people search for health products online. The fact that Google is the most popular search engine makes it imperative that you sign up for an account. If you sell in multiple locations, you should create a listing in each of them.

Alabama Website SEO

Optimizing your website is also important to improve your online visibility. Huntsville SEO experts will help you optimize your health & wellness brands for keywords like ‘health & wellness company Huntsville’ or ‘health products Alabama’.

keyword tool

Select the main pages that you want to optimize for search ranking. For each page, select a unique keyword that most customers use to search the site. For instance, you can use Google Keyword Planner or Keywordtool.io to find out relevant keywords for your site. A few examples include:

  • Best health & wellness products in Huntsville
  • Huntsville health products
  • Alabama health & Wellness Company

Add the keywords at least one time in the URL, meta description, page title, image alt attribute, headings, and paragraphs. Consider including at least one internal link and one external link to the selected page that you have selected for SEO.

Review the content of the page critically to determine the overall user experience. You should make sure that the information is relevant and online users have a pleasant experience browsing the site.

Make sure that your website is crawler-friendly. The website should not have any 404 or other types of errors, such as duplicate content that could hurt the rankings. Every page should have unique content, page title, and meta details.

Additionally, you need to make sure that your website is mobile friendly to ensure that your webpage will display correctly on mobile screens. Considering the fact that most people today connect to the net using smartphones and other mobile devices, optimizing the website for mobile is important to rank high on the search engine.

Local Pages and Listings

Health & wellness brands that have a physical store must create individual pages for each location. This will help you to rank high in the local search. Moreover, it will allow the residents to know about the health store.

Creating local pages is important since most people search for stores in their locality. They might search for the store using keywords like ‘Huntsville health and wellness store’. Location pages that are optimized for local searches can help attract customers residing in the area.

Post each page to the local directory and search engine listings. Local listing involves creating an online profile that includes important business-related information. Make sure that the information in local listing sites is accurate and up-to-date.

Moz Local is a great resource to find out business listings that can have an impact on search results. You should create a profile and list your business in the local directory.

Link Building

Link building is essential for search engine optimization. If you have a new health & wellness website, you should get help for link building for your site. Building links by including your website in high authority websites will add credibility to your business.

You should also include inbound and outbound links when creating website content. Inbound links point to internal web pages, while outbound links refer to external web pages. The outbound links should be relevant and have high domain authority.

Link building activity should be carried out in a legit manner. Google will penalize your website if you use shady tactics, such as keyword stuffing, spam comments, and buying links. Always get the help of a professional Huntsville SEO for link building activity.

Conclusion

Search engine optimization is important if you want to get free traffic to your site. An important thing that you should remember is that success is not possible overnight. Ranking high in the search engines takes effort and time. It may take anywhere between a few weeks to some months for your webpage to appear on the first page of Google search.

Investment is the SEO of your health and wellness brand will be worth it in the end. Once your website attains a high search engine ranking, it will keep on attracting traffic without you having to do anything.

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