web design and seoThere are a few very important steps in making sure that you have a great website that your audience can connect with. First, you need to find the best Huntsville web design team around. Then, you need to make sure that your website has everything you need it to say, and everything your customers will be looking for. Finally, you need to make sure you have a solid SEO campaign, or method of doing search engine optimization, to get your website in front of the right people.

SEO is Not Something That Just Happens

While there are certain aspects of SEO that will happen simply by having a responsive website with really good content, most SEO practices are something you need to do, or hire someone to do. Your website needs to have some different aspects to it to look good to the search engines that look over the site and give it a ranking. Search engine crawlers are going to look for things like:

  • Meta tags for each of your pages, posts, and pictures on the website, to help show that your website is putting up content for the right reasons.
  • Responsiveness so that people can find you no matter what type of device they are using, from PCs to tablets and smartphones.
  • Content that talks about what you are offering, with an in-depth understanding of your niche and information that your users will find useful and helpful.
  • Links back to your website from outside sources with authority, giving you more authority by means of these backlinks.

The Purpose Behind Having Backlinks

A backlink is a simple link back to you from another source that says that you know what you are talking about. For example, if your niche is pets, then having a link to your website from something like the ASPCA’s website would show that you are someone that people can trust to know your stuff. People like having trustworthy and reliable people to do business with, and these backlinks help to establish just that.

Your goal is to have backlinks that prove your content to be true. You want to have links from other authorities within your niche. The more that those in your niche believe what you have to say, the more your readers will, too. Take the time to go through and get top quality backlinks for your site, so that you are able to be seen as someone high up in the industry. The more authority you are able to bring to your site from outside sources, the higher your website is going to naturally rank.

Things to Keep In Mind with Backlinks

You need to make sure that you are keeping track of the backlinks you have coming to your website so that you know they are coming from the right places. Going back to the pet niche example, if you have backlinks coming in from travel sites, they are not going to do much to establish you as an authority on your topic. When you find backlinks that are coming to your site from places that will not boost your SEO, make sure you block them.

If you are not familiar with SEO and how to boost the rankings of your site, then you need to hire someone to take care of these processes for you. Most of the good Huntsville web design companies can also take care of the SEO portion for you, or they can tell you what company they work with that can help. That way, you do not need to try and muddle your way through the confusing world of SEO on your own.

IG Webs –  Web Design Huntsville AL –  Get a free quote! Get Small Town Rates

IG Webs, an award winning Huntsville Web design firm is a premier web designer in Huntsville, Alabama known for superb client care. You should choose IG Webs if you want personal attention, lower rates and dedication to you. We can respond to you quickly, client care and service is our top priority and we’re small enough to be able to do just that, yet big enough to meet all your demands. And we do not charge for on page SEO (Search Engine Optimization), we design it in. We design and develop corporate websites, eCommerce sites, blog/news sites, landing pages, client training on how to use the content management system and much more.

See what they say about us. Interested to know how we go about web design? Here’s how. Need more information? Check our FAQ page. Websites are much more than just HTML codes. A website needs to be successful at presenting ideas in an interesting and effective manner with an eye on being found. “Ignorance may be bliss for those who design the website, but that’s seldom the case for those who visit it. ” We work with clients across the nation. Give us a call!