When Should You Redesign Your Website?
Redesigning a website is both nerve-wracking and exciting. You can reinvent how your brand looks and give your audience something good to look at.
Some brands go without a website refresh for a long time, whereas others take it too far by redesigning their site a few times a year. Don’t be any of these guys.
So when should you redesign your website, and what are the signs to determine it? This guide will explain.
How Often Should You Redesign The Website?
There’s no single answer to that question because every business is different. However, you should schedule a website redesign every 2-3 years. Three years is a lifetime in the virtual world, and if you haven’t redesigned yours in 3 years, chances are your website is outdated and crusty.
So what was aesthetically attractive then may not be relevant today.
5 Signs You Need to Schedule A Web Redesign
Besides the changes in the digital world, there are other reasons to consider a website redesign.
1. No Traffic
If you have zero traffic, something is off with your website. Perhaps, the content needs optimization, or maybe you have ticked Google off, or maybe the design is downright outdated. In any case, you need to redesign your website.
2. Low Conversion Rate
Do you struggle with lead conversion despite high web traffic? Do people leave your website without taking any action? This means your website has high bounce rates and needs some tweaking to increase conversion.
A high bounce rate occurs when customers can easily find you, but you don’t deliver what they’re looking for. Your website will need a lot of TLC to engage customers.
3. No Mobile-Friendly Design
Most businesses get their web traffic through mobile devices. If you still don’t have a mobile-friendly web design, you must catch up with the trend. Optimize your website and redesign it to be mobile-compatible.
4. Branding Changes
This is a no-brainer. When you redesign your branding strategy, you must redesign your website. It has to be consistent with the new strategy to retain customers’ trust in your brand.
5. Technological Changes
Like it or not, any changes in technology call for changes in the website. Either keep up with technological changes or risk business obsolescence in the digital world. The choice is yours!
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We provide responsive websites, mobile websites and website management from start-ups to medium large businesses across the nation. At IG Webs, success means a website that presents the client’s business and ideas in an interesting and effective manner. Website Design, Local Marketing, SEO Content Services, Website Management, E-Commerce and more! Call us today or use our free quote form – Allow us to quote you a price and get started on your project. You’ll be glad you did!
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