From Instagram announcing it’ll double down on Reels to Facebook changing its name to Meta, there were a lot of exciting new developments in the world of digital marketing last year.

In today’s blog, IG Webs discusses the social media, SEO, and web design trends to look forward to in 2022.

1. Short Video Updates

TikTok has brought the shorter video format to the mainstream, wiping clean the slate previously occupied by social media vlogs, status updates, and still images. It’s no coincidence that YouTube and Instagram have announced and refocused their efforts on short videos.

Of course, you’ll have to pack a lot of value in this format. You have to engage viewers and make them stick around until the end to rank higher among all the other video content. DIY or heavily edited, your videos need to grab interest and retain it for at least 60 seconds.

2. Less Sales-y, More Interactive

This year will be about building connections with your audience instead of getting them to buy what you’re selling. Do one, and the other should follow soon enough. Yours must be the post among all the sales-y posts that social media is positively saturated with right now.

It takes seconds to unfollow your page or put your posts on mute for a month. That’s a long enough time for the algorithm to get the message and stop showing your posts in your audience’s newsfeed. If you want to avoid the ax, you have no choice but to start slow, build a rapport, and keep those action alerts to a minimum.

3. The Rise of Conversational Marketing

Conversational marketing has been around forever. It’s in how you phrase your content and engage the audience. Calls-to-action, personal pronouns, and asking questions are all forms of engagement.

However, this year you’ll see them being increasingly used to discern consumer behavior in real-time. For instance, a direct messaging service on a custom website design can help you stay in touch with your audience, collect real-time data about expectations, rising demands, and whatnot, and meet them before your competition can.

Conversational marketing has been around forever. It’s in the way you phrase your content and how you engage the audience. Calls-to-action, using personal pronouns, and asking questions are all forms of engagement.

However, this year you’ll see them being increasingly used to discern consumer behavior in real-time. For instance, offering a direct messaging service on a custom website design can help you stay in touch with your audience and collect real-time data about expectations, rising demands, and whatnot, and meet them before your competition can.

IG Webs’ white label web design services can help position your business right and at a time and place most suited to your target audience. Recruit our web developers in Huntsville who follow the best practices in digital marketing for your web design and SEO.

Book a free consultation to boost your eCommerce website’s visibility.

IG Webs – Web Design, SEO Content Services, Website Management & More! Give Us a Call for A Free Quote Today!

We provide responsive websites, mobile websites and website management from start-ups to medium large businesses across the nation. At IG Webs, success means a website that presents the client’s business and ideas in an interesting and effective manner. Website Design, Local Marketing, SEO Content Services, Website Management, E-Commerce and more! Call us today or use our free quote form – Allow us to quote you a price and get started on your project. You’ll be glad you did!

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