The first step to a business startup is nailing the branding. You must create a strong brand identity from the beginning to leave a lasting impression on your customers.

And the key to getting branding right is to have it consistent across all platforms, including your logo. Primarily if you operate online, your brand’s logo becomes essential to your brand identity.

Let’s understand the basic dos and don’ts of logo design.

When You Design Your Brand’s Logo, Do:

1. Define and Search Your Audience

The whole purpose of branding and logo is to attract potential customers. Your logo design needs to be appealing. You may think certain colors and fonts look better, but your customers may think otherwise.

Research your audience’s interest, online behavior and habits to create a guaranteed eye-catching logo.

2. Create a Legible Logo

Your logo should read easily. If your audience can’t read it, it beats the whole purpose. Keep the typography of your logo simple and avoid over-complicated fonts. Your customers may see a different name than what you intended which will confuse them.

Whimsical, strong or bold – whatever font you choose, ensure that it’s easy to read.

3. Develop Multiple Variations

Create multiple orientations and variations when designing a logo so it can be placed anywhere without a hassle. Design square, vertical and horizontal versions with multiple color options. This prevents you from any printing limitations, and you can place your logo on any background.

When You Design Your Brand’s Logo, Don’t:

Make it Too Complicated

Simplicity is the key to logo design. Don’t make them detailed with too many colors. For instance, multiple fonts and long taglines can distract your customers, and they may focus on the wrong aspects of the brand.

 Revamp Logo

Logos need to be consistent in being part of your branding. Unlike marketing strategies, you don’t need to change them constantly. It sends the wrong message, and your customers may not recognize you.

 Imitate Others

Besides plagiarism, copying other brands can also stir negative publicity. You can take inspiration, but your logo should be unique to your brand and business.

Get Logo Design Services in Huntsville

Are you looking to design a brand-consistent and creative logo for your brand? We can help! IG Webs is an e-commerce development company offering a wide range of services, including logo designing, custom web design, SEO services and white label web services.

Explore our portfolio here, and reach out to us to request a free quote today!

IG Webs – Web Design, SEO Content Services, Website Management & More! Give Us a Call for A Free Quote Today!

We provide responsive websites, mobile websites and website management from start-ups to medium large businesses across the nation. At IG Webs, success means a website that presents the client’s business and ideas in an interesting and effective manner. Website Design, Local Marketing, SEO Content Services, Website Management, E-Commerce and more! Call us today or use our free quote form – Allow us to quote you a price and get started on your project. You’ll be glad you did!

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